East Asset Management

East Asset Management is a family office based in Boca Raton, Florida, that manages investments in private and public market securities. The firm forms specialized investment vehicles to provide growth capital across diverse industries, including energy, media, real estate, hospitality, sports, and entertainment. Utilizing a proprietary network for sourcing opportunities, the organization actively pursues private credit and current yield investments to diversify its holdings. Operating as the primary financial entity for its principals, the firm manages investment capital derived from a personal net worth estimated at nearly $7 billion. The organization's active portfolio includes direct investments in companies such as ADPRO Sports, Bison Wealth, PicSix Creative, and Black River Entertainment, alongside a recent $25 million strategic equity investment in Rand Capital Corporation. East Asset Management was founded in 2010 by Terry Pegula and Kim Pegula.