Eagle Merchant Partners

Eagle Merchant Partners is a private equity firm investing in consumer and commercial services businesses. It employs a growth-oriented strategy, partnering with founders and executive teams. This approach provides capital, strategic resources, and expertise to facilitate expansion through new unit development, product diversification, and acquisitions.

The firm’s core partners, including Stockton Croft and Bill Lundstrom, share a collaborative history spanning over fifteen years. This enduring partnership underpins their investment philosophy, emphasizing relationship-driven engagement and fostering long-term value creation within portfolio companies. This foundation informs their strategic guidance.

Eagle Merchant Partners targets growing businesses in consumer and commercial services, working closely with owners and management to accelerate development. The firm’s vision centers on acting as a strategic ally, empowering these companies to thrive during critical phases. They deliver comprehensive support for sustainable growth and team-building.