DY Holdings

Hakuhodo DY Holdings is a Tokyo, Japan-based holding company that oversees an integrated advertising, media buying, and digital marketing group. The publicly listed corporation generates revenue by providing comprehensive marketing communications and creative solutions to corporate clients across various consumer sectors. Established with an initial capital of 10 billion yen, the organization operates at a massive scale, with its core Hakuhodo subsidiary alone employing 4,651 professionals. The broader corporate network manages several prominent subsidiaries and specialized agencies, including Hakuhodo DY Media Partners, DAC, IREP, and the kyu collective. In recent years, the enterprise has expanded its digital capabilities by acquiring agencies like SoldOut and establishing new dedicated technology divisions. Hakuhodo DY Holdings was founded in 2003 through the strategic merger of Daiko Advertising, Yomiko Advertising, and Hakuhodo, an agency originally established by Hironao Seki.