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Key people at DXagency.
DXagency is a full service digital marketing agency based in Edgewater, New Jersey, that delivers strategic, creative, and analytic solutions to corporate clients like HBO, MasterCard, MTV, and Universal. Operating as a privately held, certified minority and women owned business, the firm generates an estimated $9.9 million to $15 million in annual revenue with approximately 70 employees. The company manages additional domestic and international offices in Miami, Washington DC, London, Queretaro, and Barcelona to support its global customer base across the Americas and Europe. The agency provides comprehensive internal capabilities encompassing customer relationship management, paid media, content strategy, ecommerce, and data insights to build lasting brand loyalty. Originally founded as DecentXposure in 2004 by two friends, the enterprise is now fully owned and led by chief executive officer Sandy Rubinstein alongside partner Ben Hordell.
Key people at DXagency.
DXagency is a women- and minority-owned full-service digital marketing and engagement agency headquartered in Edgewater, New Jersey, with an international office in Miami, Florida.[1][2][4][6] Founded in 2004, it employs around 58 professionals and generates approximately $11.6 million in revenue, specializing in strategic, creative, and analytic solutions to build customer loyalty across marketing, advertising, branding, events, digital analytics, CRM, SEO, AI, and media.[1][2][3][4][6] The agency's mission centers on blending deep audience insights, cutting-edge technology, and human creativity to craft data-driven campaigns that foster real connections and drive business growth, serving clients in diverse verticals with a relentless focus on relationships and results.[1][3][4][5]
DXagency was established in 2004 in Edgewater, New Jersey, evolving from a core emphasis on building customer relationships through detailed, multi-platform brand support into a global award-winning team of over 50 marketing experts.[1][2] Key leadership includes CEO Sandy, alongside partners like Ben, and a diverse executive team featuring VPs in creative, development, media, IT, finance, and people & culture, as well as directors in client success, strategy, SEO/AI, insights, CRM, and content—reflecting its certified women- and minority-owned status that infuses fresh, inclusive perspectives.[4][6] Over two decades, the agency expanded into new verticals, channels, and technologies, fueled by client retention, word-of-mouth, and offices in Miami for international and Spanish-language campaigns, marking pivotal growth through customer-centric innovation.[1][2]
DXagency rides the wave of digital transformation and customer experience (CX) trends, where brands increasingly prioritize data-fueled personalization amid fragmented channels and AI-driven marketing.[3][4] Its timing aligns with the post-2020 surge in hybrid digital strategies, expanding into SEO, AI, CRM, and multicultural campaigns to capitalize on market forces like rising ad spend on social media, video, and analytics—projected to grow as businesses seek loyalty in competitive landscapes.[1][2][6] By influencing ecosystems through innovative, inclusive solutions, it empowers clients in advertising services to navigate tech disruptions, fostering authentic engagement that shapes broader shifts toward human-centered digital marketing.[3][5]
DXagency is poised for continued expansion by deepening AI integrations, multicultural outreach, and CRM capabilities amid accelerating digital ad markets and personalization demands.[3][4][6] Trends like AI-optimized SEO, omnichannel experiences, and inclusive branding will propel its growth, potentially scaling revenue and global footprint through tech partnerships. Its influence may evolve as a go-to strategic partner for brands building loyalty in an AI-saturated world, reinforcing the power of relationships in tech-driven marketing.[1][2] This positions DXagency to thrive, turning client connections into enduring impact.
