duPont Publishing
duPont Publishing is a company.
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Leadership Team
Key people at duPont Publishing.
duPont Publishing is a company.
Key people at duPont Publishing.
Key people at duPont Publishing.
duPont Publishing, Inc., founded in 1984 and headquartered in St. Petersburg (with operations in Clearwater), Florida, is a privately held company specializing in luxury lifestyle publishing and digital marketplaces.[1][2][3][6] It publishes five high-end titles targeting affluent readers with net worths far exceeding traditional upscale levels, including flagship magazines like *duPont REGISTRY: A Buyers Gallery of Fine Automobiles*, *Fine Homes*, *Fine Boats*, and *Tampa Bay*, while evolving into a digital platform for exotic cars, homes, yachts, and luxury goods—often called a "rich man's Craigslist."[1][2][4] The company reaches subscribers across all 50 U.S. states and 54 countries, with a 2022 revenue of about $18.1 million and around 83 employees, now operating under the duPont REGISTRY Group as part of the Motorsport Network since December 2021.[1][2][5]
The concept for duPont REGISTRY originated in 1985 when Steven B. Chapman and Clinton W. Sly pitched the idea to Thomas L. duPont, who invested one-third of the initial funding, making the three equal owners.[2] Founded amid the 1980s luxury boom, duPont Publishing started as a print magazine focused on high-end automobiles and expanded to lifestyle titles covering homes, boats, and gadgets for the ultra-wealthy.[1][2] Key early traction came from its niche appeal to readers averaging $2.2 million net worth by 2003, with headquarters shifting from Tampa (which housed a luxury car showroom) to Clearwater, Florida.[2][4][6] Steve Chapman remains CEO/President, with leadership including David Osher (Director) and Alan Morin (Editor-in-Chief).[4]
duPont Publishing rides the wave of digital transformation in luxury marketplaces, shifting from analog print to hybrid platforms amid booming online sales for high-value assets like supercars and yachts.[2][5] Timing aligns with post-pandemic affluent spending surges and motorsport media consolidation, as seen in its Motorsport Network acquisition and recent Series A funding.[2][5] Market forces favoring it include rising global wealth inequality amplifying demand for exclusive curation, plus e-commerce growth in niche luxury (e.g., digital auto sales rivaling traditional dealerships).[1][2] It influences the ecosystem by setting standards for affluent digital discovery, bridging media, e-commerce, and live events like showrooms.
duPont Publishing is poised to deepen its digital dominance in luxury autos and lifestyles, leveraging Motorsport Network synergies for expanded content and transactions.[2][5] Trends like AI-driven personalization, Web3 luxury NFTs, and electric hypercar booms will shape its path, potentially growing revenue beyond $18M through global marketplaces.[1][5] Its influence may evolve from print pioneer to full-stack luxury platform, sustaining elite appeal in a fragmented high-end market—cementing its status as the go-to for the world's wealthiest collectors.[1][2]