Loading organizations...
Key people at duPont Publishing.
Founded in 1985 by Thomas L. duPont and Steven B. Chapman, duPont Publishing is a Saint Petersburg, Florida-based media enterprise operating duPont REGISTRY, a digital marketplace and print publication focused on high-end automobiles, premium real estate, and luxury boats. The organization generates its revenue through digital marketplace listings, print magazine subscriptions, and advertising directed at high-net-worth individuals seeking exotic vehicles and affluent lifestyle products. Operating across the luxury automotive, real estate, and marine sectors, the digital platform connects buyers and sellers of exotic cars and fine homes. Throughout its corporate history, the executive leadership team has included key industry figures such as CEO Steve Chapman, Manuel Obordo, Hal Reddick, and David Osher. Reflecting on 37 years of operation and its impact on the luxury car market, the brand announced its acquisition by Motorsport Network.
Key people at duPont Publishing.
duPont Publishing, Inc., founded in 1984 and headquartered in St. Petersburg (with operations in Clearwater), Florida, is a privately held company specializing in luxury lifestyle publishing and digital marketplaces.[1][2][3][6] It publishes five high-end titles targeting affluent readers with net worths far exceeding traditional upscale levels, including flagship magazines like *duPont REGISTRY: A Buyers Gallery of Fine Automobiles*, *Fine Homes*, *Fine Boats*, and *Tampa Bay*, while evolving into a digital platform for exotic cars, homes, yachts, and luxury goods—often called a "rich man's Craigslist."[1][2][4] The company reaches subscribers across all 50 U.S. states and 54 countries, with a 2022 revenue of about $18.1 million and around 83 employees, now operating under the duPont REGISTRY Group as part of the Motorsport Network since December 2021.[1][2][5]
The concept for duPont REGISTRY originated in 1985 when Steven B. Chapman and Clinton W. Sly pitched the idea to Thomas L. duPont, who invested one-third of the initial funding, making the three equal owners.[2] Founded amid the 1980s luxury boom, duPont Publishing started as a print magazine focused on high-end automobiles and expanded to lifestyle titles covering homes, boats, and gadgets for the ultra-wealthy.[1][2] Key early traction came from its niche appeal to readers averaging $2.2 million net worth by 2003, with headquarters shifting from Tampa (which housed a luxury car showroom) to Clearwater, Florida.[2][4][6] Steve Chapman remains CEO/President, with leadership including David Osher (Director) and Alan Morin (Editor-in-Chief).[4]
duPont Publishing rides the wave of digital transformation in luxury marketplaces, shifting from analog print to hybrid platforms amid booming online sales for high-value assets like supercars and yachts.[2][5] Timing aligns with post-pandemic affluent spending surges and motorsport media consolidation, as seen in its Motorsport Network acquisition and recent Series A funding.[2][5] Market forces favoring it include rising global wealth inequality amplifying demand for exclusive curation, plus e-commerce growth in niche luxury (e.g., digital auto sales rivaling traditional dealerships).[1][2] It influences the ecosystem by setting standards for affluent digital discovery, bridging media, e-commerce, and live events like showrooms.
duPont Publishing is poised to deepen its digital dominance in luxury autos and lifestyles, leveraging Motorsport Network synergies for expanded content and transactions.[2][5] Trends like AI-driven personalization, Web3 luxury NFTs, and electric hypercar booms will shape its path, potentially growing revenue beyond $18M through global marketplaces.[1][5] Its influence may evolve from print pioneer to full-stack luxury platform, sustaining elite appeal in a fragmented high-end market—cementing its status as the go-to for the world's wealthiest collectors.[1][2]
