DUGRI.CO.IL

Led by medical professionals including former Memorial Sloan Kettering professor Jonathan Lewis, MD, PhD, and physician Caroline from Becton Dickinson and bioMerieux, DUGRI.CO.IL operates an anonymous, 24/7 peer support network. The digital platform utilizes a moderated, highly structured communication protocol with over twenty years of proven clinical impact to facilitate confidential conversations for individuals facing personal and mental health challenges. By specifically targeting overwhelmed traditional mental health systems, the organization connects diverse groups, including survivors, patients, caregivers, medical teams, first responders, Veterans, and family members. This proprietary methodology fosters empathetic "real talk" designed to significantly reduce stress, boost psychological resilience, and promote overall wellness among its expanding user base. While the specific founding year, business model, operating scale, and primary headquarters location remain publicly undisclosed at this time, the platform continues expanding its services to new audiences and organizations.

High-Level Overview

Dugri (dugri.us, also registered as Dugri Communities Ltd in Israel with registration number 517011094) is a wellness technology company building a safe, anonymous peer support network app designed to combat stress, burnout, and mental health challenges, particularly for frontline workers like healthcare professionals and first responders.[1][2][3][4] It serves employees and organizations by connecting users in moderated, one-on-one "real talk" sessions guided by a proprietary, field-tested protocol developed over 20 years, delivering measurable improvements such as 95% of users feeling more supported, 90% reporting decreased stress, and 97% satisfied with privacy.[2][4] The platform addresses gaps in overwhelmed mental health systems amid events like the COVID-19 pandemic and mass resignations, fostering workplace resilience and performance without replacing professional care.[2][4][6]

Origin Story

Dugri emerged at the onset of the COVID-19 pandemic, initially serving medical teams and first responders with its battle-tested peer-to-peer resiliency model rooted in expertise from science, medicine, psychological trauma, and disaster response.[2][6] Founded by Yotam Dagan, a former Israeli Navy SEAL commander, combat team leader, chief instructor, and certified clinical psychologist specializing in trauma and resilience, the company formalized as Dugri Communities Ltd (active private limited company in Israel).[1][2] Dagan's background in building emotional resilience for soldiers transitioned to civilian applications, with early traction among caregivers during the global health crisis, leading to the 2021 launch of its "Psychological PPE" mobile app.[2][6] The U.S.-focused Dugri Inc. expanded this with a team including CTO Adam Kenger (20+ years in engineering), VP Finance Wendy Wright (30+ years in strategic planning), and Director of Sales Suzanne Gesner (20+ years in high-tech sales).[2][5]

Core Differentiators

• Anonymous, Moderated Peer Matching: Connects users with peers nationwide for confidential 1:1 sessions using a 20+ year proprietary protocol, ensuring structured "real talk" without unmoderated risks—81% report positive effects after one session.[3][4]
• Proven Impact Metrics: Backed by data showing 95% feel more supported, 90% reduced stress, and high satisfaction in privacy/anonymity, outperforming general mental health apps by focusing on quick relief for high-stress groups.[4]
• Battle-Tested for Frontline Use: Originating from military and pandemic response (e.g., healthcare workers), it lowers burnout, reduces stress-driven errors, and decreases stigma around mental health support.[2][4][6]
• Organizational Integration: Enhances workplace culture for hospitals and teams, with endorsements from administrators noting improved job satisfaction and outcomes; scalable via app for 24/7 access.[4]

Role in the Broader Tech Landscape

Dugri rides the corporate wellness and mental health tech wave, amplified by post-pandemic priorities like employee retention amid "Great Resignation" trends and rising burnout in healthcare (e.g., caregiver shortages).[2][4][6] Its timing leverages overwhelmed public mental health systems and remote/hybrid work demands, positioning it as "Psychological PPE" for essential workers—a market projected to grow as employers prioritize resilience tools.[6] By democratizing peer support through AI-moderated protocols (implied via tech leadership), it influences the ecosystem by bridging gaps between informal venting and clinical therapy, potentially reducing healthcare costs and boosting productivity in high-stakes sectors like medicine and emergency response.[2][4][5]

Quick Take & Future Outlook

Dugri is poised for expansion beyond healthcare into broader corporate wellness, scaling its peer network amid AI-driven personalization trends and regulatory pushes for employee mental health benefits. Evolving workforce expectations and hybrid work will amplify demand, with potential partnerships in tech giants or global enterprises enhancing its reach—watch for metrics on user growth and enterprise adoptions. As a startup blending military-grade resilience with accessible tech, Dugri exemplifies how targeted peer support can redefine workplace health, tying back to its core promise of relief through connection in an era of unrelenting stress.[2][4]