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§ Private Profile · 13 Charles II Street, London, Westminster, SW1Y 4QU, United Kingdom
UK entity of an Italian luxury fashion house, designing and selling menswear, womenswear, footwear, accessories, fragrances.
Key people at DSQUARED2 UK LIMITED.
DSQUARED2 UK LIMITED operates as the United Kingdom corporate entity of Dsquared², a Milan-based luxury fashion house that designs, manufactures, and distributes premium menswear, womenswear, footwear, accessories, and fragrances. The parent organization generates its primary revenue through direct boutique sales, wholesale distribution, and strategic licensing agreements, previously reporting an annual turnover of €210 million while operating over 40 global points of sale. To drive further international expansion and manage its growing retail footprint across European markets, the company appointed Sergio Azzolari as its chief executive officer in 2022. The brand targets the high-end apparel sector and has provided custom wardrobe designs for several high-profile celebrity clients, including musicians Madonna, Rihanna, Christina Aguilera, and Britney Spears. The overarching Dsquared² enterprise was originally founded in Milan during 1995 by Canadian twin brothers Dean Caten and Dan Caten.
Key people at DSQUARED2 UK LIMITED.
DSQUARED2 UK LIMITED was a private limited company registered in the UK, focused on fashion retail operations as part of the broader Dsquared2 luxury brand.[6][2] Incorporated in 2006, it operated until its dissolution on 31 May 2022, with its registered office at Ground Floor, 13 Charles II Street, London, SW1Y 4QU.[6] The company supported Dsquared2's retail presence in the UK, aligning with the brand's core business of retail sale of clothing in specialized stores (SIC 47710), serving luxury consumers with ready-to-wear apparel, accessories, shoes, bags, and kidswear.[2][1]
Dsquared2 as a whole, "born in Canada, made in Italy," blends irreverent Canadian wit with refined Italian tailoring to offer alternative luxury fashion—chic, sophisticated, sexy, and provocative.[1][4][7] With global revenue around $5.5 million and approximately 413-488 employees, it targets high-end fashion markets across menswear, womenswear, and accessories.[1]
DSQUARED2 UK LIMITED was incorporated on 13 June 2006 (company number 05844853) as a UK entity tied to the Dsquared2 brand, which originated from twin brothers Dean and Dan Caten.[6][7][5] The Caten brothers, from Willowdale, Toronto, began their fashion journey at Parsons School of Design in New York in 1984, moved to Italy in 1992, and launched their first men's collection under DSQUARED2 in 1995 after collaborating with Italian fashion houses.[7]
The UK arm emerged amid the brand's international expansion, with a related entity, DSQUARED2 RETAIL UK LIMITED (company number 08627814), incorporated later on 29 July 2013 to handle retail sales, registering at addresses like 35 Princess Street, Rochdale, and later London.[2][3][6] This setup supported Dsquared2's growth into the UK market, though the original DSQUARED2 UK LIMITED dissolved in 2022, while the retail-focused successor remains active.[6][2]
Dsquared2 UK LIMITED operated outside the tech sector, focusing instead on luxury retail apparel and fashion amid broader market forces like e-commerce growth and direct-to-consumer shifts in high-end fashion.[1][2] It rode trends in alternative luxury—blending streetwear influences with sophisticated tailoring—timing well with rising demand for provocative, gender-fluid designs post-2010s.[7][4] UK retail operations capitalized on London's fashion hub status, influencing the luxury goods ecosystem by expanding accessible high-end Italian-Canadian style, though dissolution reflects consolidations in global retail amid online pivots.[6][2]
With DSQUARED2 UK LIMITED dissolved in 2022, focus shifts to active entities like DSQUARED2 RETAIL UK LIMITED, poised for sustained retail in the UK as Dsquared2 navigates luxury fashion's digital transformation and sustainable trends.[6][2] Expect emphasis on online sales via the official store, potential expansions in kidswear and accessories, and adaptations to economic pressures on high-end consumers.[8][1] The brand's enduring Caten-led vision could amplify influence in global alternative luxury, tying back to its foundational mix of wit, tailoring, and sensuality for evolving provocative chic.[7]
