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§ Private Profile · Copenhagen, Hovedstaden, Denmark
B2B revenue attribution and activation platform that unifies data for B2B companies to optimize go-to-market strategies.
Dreamdata has raised $72.6M across 7 funding rounds.
Key people at Dreamdata.
Dreamdata has raised $72.6M in total across 7 funding rounds.
Based in Copenhagen, Denmark, Dreamdata operates a business-to-business revenue attribution and activation platform that consolidates siloed marketing, sales, and product metrics to map complete customer journeys. The enterprise software-as-a-service application systematically cleans and integrates disparate revenue-related data sets. This digital infrastructure enables corporate clients to optimize their go-to-market strategies and accurately calculate their overall marketing return on investment. The venture-backed technology enterprise has expanded its operations globally, opening an additional commercial office in New York City after successfully securing $55 million in Series B venture funding. Current executive leadership includes Chief Executive Officer Nick Turner, Chief Operating Officer Peter Egehoved, and Chief Technology Officer James Dietrich, who manage the platform alongside former Trustpilot personnel. Dreamdata was originally founded in 2018 by Lars Grønnegaard, Steffen Hedebrandt, and a technical co-founder known publicly as Ole.
Dreamdata has raised $72.6M across 7 funding rounds. Most recently, it raised $55.0M Series B in October 2025.
Dreamdata is a venture-backed SaaS company building a B2B activation and attribution platform that unifies fragmented go-to-market data into a complete, account-based customer journey map.[1][2][7] It serves B2B marketers, particularly in SaaS and technology firms with complex, multi-stakeholder buying cycles, solving the core problem of siloed data from websites, CRMs, ad platforms, marketing automation, intent tools, and product usage—enabling accurate revenue attribution, AI-powered audience building, intent signals, and automated activations like syncing to Google, Meta, or LinkedIn.[1][2][3][6] Pricing starts at $999/month with free and starter tiers for scalability, and the company has demonstrated strong growth by more than doubling annual recurring revenue while maintaining a lean team of around 50 employees.[3][5]
Founded in 2018 in Copenhagen, Denmark, Dreamdata emerged to address the challenges of fragmented B2B revenue attribution in complex tech stacks.[1][9] The idea stemmed from the need for a reliable way to connect every touchpoint—from anonymous web visits and ads to CRM opportunities and closed deals—into one clean data model, evolving from a pure attribution tool into a full activation and analytics platform.[1][2] Early traction came through proprietary tracking tech and integrations, with pivotal advancements like their in-house IP-to-company resolution engine (boosting identification up to 15x with 80% match rates) and hybrid intent support, marking key moments in scaling accuracy and usability across free to enterprise plans.[1][4]
Dreamdata rides the wave of AI-driven GTM optimization in B2B marketing, where fragmented data hinders revenue attribution amid privacy changes (e.g., cookie deprecation) and rising ad costs—its timing aligns with surging demand for clean, first-party data to fuel AI signals and activations.[1][2][5] Market forces like multi-touch journeys in SaaS, hybrid intent data needs, and the push for ROI-proven campaigns favor its platform, which empowers marketers to "know what works and do more of it" via reliable pipelines over opinions.[2][7] It influences the ecosystem by setting standards for B2B customer data platforms (CDPs), integrating with HubSpot and ad networks to bridge marketing-sales gaps, and enabling sustainable growth for peers facing similar data challenges.[5][6][9]
Dreamdata is poised for accelerated expansion in Europe and North America, leveraging its doubled ARR and efficient operations to capture more of the $10B+ marketing analytics market through AI enhancements and deeper activations.[5] Trends like AI signal proliferation, second-party data from LinkedIn/G2, and cookieless tracking will amplify its edge, potentially evolving it into a foundational GTM data layer for global enterprises.[4][7] As B2B buying grows more intent-driven and data-reliant, Dreamdata's unified journey mapping will likely solidify its role as the go-to for revenue-focused marketers, sustaining its disciplined ambition.
Dreamdata has raised $72.6M in total across 7 funding rounds.
Dreamdata's investors include PeakSpan Capital, Crowberry Capital, Curiosity VC, foobar.vc, InReach Ventures, Seedcamp, Angel Invest, Herman Kienhuis, Signals Venture Capital, Vorwerk Ventures, Daniel Cardenas-Clark, Michael Pennington.
Key people at Dreamdata.
