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§ Private Profile · London, United Kingdom
AI visual analytics SaaS company offering human attention modeling for marketers, brands, and eCommerce businesses.
Based in London, Dragonfly Technology Limited develops artificial intelligence-powered visual analytics software that models human attention to predict how viewers interact with digital and physical content. The company provides a software-as-a-service platform, mobile applications, and developer APIs that allow marketers and consumer brands to optimize advertisements, packaging, and video assets for maximum engagement. The enterprise has raised £3 million in Series A funding to scale its commercial operations, securing capital from venture capital firms including Guinness Ventures and Foresight Ventures. Originating from robotics research conducted at Queen Mary University, the patented technology is utilized by major corporate clients such as GSK to evaluate visual asset performance. Dragonfly Technology Limited was founded in 2018 by Steve King, David Mitchell, and Hamit Soyel after initially spinning out from the data science agency Black Swan Data.
Dragonfly Technology Limited has raised $13.8M across 3 funding rounds.
Dragonfly Technology Limited has raised $13.8M in total across 3 funding rounds.
Dragonfly Technology Ltd is a London-based technology startup founded in December 2024, developing an AI-powered platform that simplifies software decision-making by acting as a discovery and advisory system for businesses.[5][7] It serves companies seeking efficient software selection, solving the problem of overwhelming choices in a crowded market through personalized recommendations, with early momentum from a €3 million funding round shortly after launch.[7]
The company focuses on business and domestic software development (SIC 62012), positioning itself as a micro-entity with turnover under £1M, backed by co-founders Sean Robert King (British, born 1985) and Sven Sabas (Estonian, born 1991).[4][5]
Dragonfly Technology Ltd was incorporated on 2 December 2024 at 86-90 Paul Street, London, EC2A 4NE, as a private limited company.[4][5] Co-founders Sean Robert King and Sven Sabas, both persons with significant control (PSC) and directors, launched the venture amid the growing demand for AI-driven tools in enterprise software selection.[5][7]
The idea emerged to address inefficiencies in software procurement, with the platform quickly gaining traction via a €3 million raise announced in October 2025, enabling rapid scaling in its first year.[7] This pivotal funding marks an early win, humanizing the startup as a fresh entrant led by experienced UK-based entrepreneurs.
(Note: Distinct from Dragonfly AI, a separate creative testing platform, and unrelated dissolved entities like the 2004 Northampton firm.[1][2][6])
Dragonfly rides the AI-for-enterprise trend, where tools automating decision-making address the explosion of SaaS options amid economic pressures for efficiency.[7] Timing aligns with 2025's post-funding boom for UK AI startups, fueled by investor appetite for practical B2B solutions that reduce procurement friction.
Market forces like rising software spend (projected to exceed $1T globally) favor it, as businesses prioritize ROI amid tool overload.[7] It influences the ecosystem by democratizing access to vetted software, potentially accelerating adoption in SMEs and enterprises while competing with broader marketplaces.
Dragonfly is primed for expansion post-€3M raise, likely enhancing its platform with advanced AI features like predictive analytics for software fit.[7] Trends such as agentic AI and verticalized procurement tools will shape its path, amplifying influence as it scales from micro-entity status.
First accounts due September 2026 will reveal early financials, but funding momentum positions it to capture share in a fragmented market, evolving from advisor to ecosystem leader.[4] This ties back to its core promise: streamlining tech choices in an overwhelming landscape.
Dragonfly Technology Limited has raised $13.8M across 3 funding rounds. Most recently, it raised $6.9M Dragonfly AI - Other Equity in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 30, 2026 | $6.9M Venture Round | TOM Haywood | Foresight, Guinness Asset Management | Announced |
| Oct 1, 2025 | $3M Seed | — | Episode 1 Ventures, Markus Villig | Announced |
| Apr 12, 2022 | $3.9M Series A | Richard Lewis, Shane Gallwey | Matt Bunn | Announced |
Dragonfly Technology Limited has raised $13.8M in total across 3 funding rounds.
Dragonfly Technology Limited's investors include Tom Haywood, Foresight, Guinness Asset Management, Episode 1 Ventures, Markus Villig, Richard Lewis, Shane Gallwey, Matt Bunn.