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§ Private Profile · 836 Southgate Dr, Guelph, Ontario, N1G 3Y1, Canada
Online marketplace for heavy equipment rentals, connecting contractors with rental companies in North America, offering e-commerce solutions.
Dozr has raised $23.9M across 2 funding rounds.
Key people at Dozr.
Dozr has raised $23.9M in total across 2 funding rounds.
Based in Guelph, Ontario, Dozr operates a digital marketplace and provides white-label e-commerce software solutions that connect commercial construction contractors with heavy equipment rental suppliers across North America. Before encountering severe liquidity issues, the enterprise scaled its operations to support a peak workforce of 77 employees while generating approximately $5.2 million in annual revenue. The organization previously achieved a $75 million CAD valuation after successfully securing over $60 million CAD in total venture funding from institutional backers including BDC Capital. In late 2024, the business entered formal receivership under KPMG after defaulting on a $3.4 million CAD credit facility with RBC, which ultimately resulted in an asset sale to a newly formed corporate entity led by Andrew Ladouceur. Dozr was originally founded in 2015 by entrepreneurs Kevin Forestell, Erin Stephenson, Tim Forestell, and Adeel Zaman.
DOZR is a technology platform revolutionizing the $60 billion heavy equipment rental industry by creating North America's largest online marketplace for construction equipment rentals.[1][2][3][4] It connects contractors with over 4,000 suppliers across Canada and the U.S., offering real-time price comparison, seamless booking, and unified invoicing through DOZR.com, while DOZR WebStores provide white-labeled e-commerce tools for rental companies to digitize their operations.[1][2][4] Founded in 2015 as a well-funded startup backed by industry experts and VCs, DOZR serves contractors in industrial, heavy civil, and residential construction, solving pain points like fragmented sourcing, opaque pricing, and manual processes to enable faster project execution and revenue growth for suppliers.[1][3][4] The company has demonstrated explosive growth, ranking No. 129 on Deloitte's Technology Fast 500 with 890% revenue increase, and No. 24 on Deloitte Canada's Technology Fast 50 in 2024.[3]
DOZR was founded in 2015 by experienced construction and technology veterans who identified inefficiencies in the equipment rental process from their own industry backgrounds.[1][2][5] The idea emerged from real-world frustrations—contractors wasting time calling multiple rental companies for availability and pricing—leading to the creation of an "Airbnb for bulldozers and excavators," as dubbed by TechCrunch.[1][2] Early traction came from building DOZR.com as a trusted marketplace for heavy equipment like man lifts, earthmovers, skid steers, compactors, and dozers, quickly expanding to support touchless transactions.[1][4] Pivotal moments include launching DOZR WebStores, the first e-commerce solution for rentals, and achieving rapid scaling with a network of thousands of users, culminating in Deloitte's Fast 500 recognition under CEO Kevin Forestell (with Erin Stephenson as CMO).[3][5]
DOZR rides the digitization wave in construction—a trillion-dollar sector slow to adopt tech—by injecting e-commerce into a traditionally offline, phone-based $60B rental market dominated by regional players.[1][2][6] Timing aligns with post-pandemic infrastructure booms (roads, hospitals, homes) and labor shortages, where contractors demand speed and transparency to keep projects on track.[3][4][6] Favorable forces include rising equipment costs, idle asset utilization needs, and SaaS adoption among suppliers, amplified by DOZR's supplier partnerships that expand reach without heavy sales efforts.[7] It influences the ecosystem by setting standards for online rentals, enabling smaller firms to compete via WebStores, and fostering data-driven insights (e.g., market rates), much like Airbnb disrupted lodging or Uber transformed transport.[1][2]
DOZR is poised for continued dominance as AI, IoT, and predictive analytics enhance its platform—think real-time fleet optimization or automated matching amid escalating U.S./Canada infrastructure spending.[3][4] Trends like sustainability (e.g., electric equipment rentals) and global supply chain resilience will shape its path, potentially expanding beyond North America. Its influence could evolve from marketplace to full rental OS, empowering contractors to "work smarter" while suppliers scale digitally, solidifying DOZR as the go-to for equipment access in a building boom.[1][3] This positions it to capture more of the $60B pie, much like its early disruption of opaque rentals.
Key people at Dozr.
Dozr has raised $23.9M across 2 funding rounds. Most recently, it raised $22.0M Series B in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $22M Series B | — | Advisors Fund LLC, BDC Venture Capital, Builders VC, Edison Ventures, Hyde Park Venture Partners, Eric Anschutz, Marc Benioff, Oded Hermoni | Announced |
| Sep 29, 2016 | $1.9M Seed | Gerry Mcguire | — | Announced |
Dozr has raised $23.9M in total across 2 funding rounds.
Dozr's investors include Advisors Fund LLC, BDC Venture Capital, Builders VC, Edison Ventures, Hyde Park Venture Partners, Eric Anschutz, Marc Benioff, Oded Hermoni, Gerry McGuire.
