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§ Private Profile · Sestu, Sardegna, Italy
Digital platform delivering geo-localized leaflets and promotions for consumers, retailers, and brands, focused on local store deals.
DoveConviene is a Milan, Italy-based digital platform that delivers geo-localized retail catalogues and promotional leaflets to help consumers find local store deals while providing hyperlocal marketing tools for brands. Operating within the broader ShopFully corporate network, the service connects shoppers with physical retail locations across consumer categories like electronics, groceries, and clothing. The platform serves a global user base of over 45 million consumers across 12 countries, reducing paper waste by digitizing traditional advertising materials. The enterprise has secured more than €20 million in total venture funding, drawing capital from institutional investors including Highland Capital Partners Europe and 360 Capital Partners. To expand its international footprint and technological capabilities, the organization executed a strategic acquisition of the competing Spanish digital catalogue platform Tiendeo. DoveConviene was founded in 2012 by Alessandro Palmieri and Stefano Portu.
DoveConviene has raised $21.6M across 3 funding rounds.
DoveConviene has raised $21.6M in total across 3 funding rounds.
DoveConviene has raised $21.6M across 3 funding rounds. Most recently, it raised $11.0M Series C in September 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2015 | $11M Series C | Tony Zappala | 360 Capital Partners, Merifin Capital, Principia SGR | Announced |
| Dec 1, 2014 | $6M Series B | — | 360 Capital Partners, Merifin Capital | Announced |
| Jul 1, 2013 | $4.6M Venture Round | Michele Costabile | — | Announced |
DoveConviene has raised $21.6M in total across 3 funding rounds.
DoveConviene's investors include Tony Zappala, 360 Capital Partners, Merifin Capital, Principia SGR, Michele Costabile.
DoveConviene, now operating under the ShopFully Group, is a technology company that provides a digital, geo-localized platform for discovering local store promotions, flyers, catalogues, and deals from major retailers across categories like food, electronics, clothing, and more.[1][2][4][5] It serves millions of consumers worldwide via websites and free mobile apps on iOS, Android, and other platforms, helping users find nearby offers while driving foot traffic to physical stores for retailers and brands.[1][3][4] The platform solves the problem of fragmented promotion discovery by centralizing geo-targeted information on deals, store locations, hours, and products, with early growth fueled by EU funding and over €20 million in venture capital, reaching 13 million users by 2015 and scaling to 45 million globally.[1][2][4]
DoveConviene was founded in 2010 (with some sources noting 2011 or 2012) in Cagliari, Sardinia, Italy, by entrepreneurs Alessandro Palmieri (handling marketing and technology) and Stefano Portu (responsible for business and sales).[1][2][3][4] The idea emerged as a digital equivalent to paper leaflets, preserving the environment while delivering retailer catalogues via email or mobile apps to users near stores, starting with over 60 brands and 10,000 stores in Italy.[1] Early traction came from EU funding from the Sardinia Region, rapid user growth to 7 million in Italy, and international expansion to Mexico, Brazil, Spain, the US, and Indonesia under brands like ShopFully, Dondelocompro, and AondeConvem, supported by funding rounds including €3.5 million from Principia SGR in 2013 and €5.2 million from 360 Capital Partners and Merifin in 2014.[1][2][4]
DoveConviene rides the trend of omnichannel retail, bridging digital discovery with physical shopping amid the decline of print flyers and rise of mobile commerce.[1][3][4][7] Its timing capitalized on smartphone proliferation and post-2010 startup ecosystems in Europe, boosted by EU funding and VC interest in adtech/retail tech, influencing the ecosystem by becoming Europe's leading drive-to-store platform via partnerships that help retailers combat e-commerce dominance.[1][2][4] Market forces like consumer demand for localized deals and retailers' need for measurable foot traffic favor its model, with expansions and AI tools positioning it as a key player in hyperlocal marketing.[4][7]
ShopFully (DoveConviene) will likely deepen AI-driven personalization and expand drive-to-store solutions amid growing retail digitization and economic pressures favoring deals.[4][7] Trends like hyperlocal intelligence and in-store analytics will shape its path, potentially through more acquisitions or global partnerships, evolving its influence from a leaflet aggregator to a full retail media powerhouse. This builds on its founding mission of smart, local shopping, sustaining momentum from 45 million users toward dominant ecosystem integration.[3][4]