Doohly

Based in Melbourne, Australia, Doohly develops an independent, cloud-based content management system and programmatic ecosystem designed specifically for digital out-of-home advertising networks. The software-as-a-service platform enables media owners, advertisers, and integrators to efficiently manage, schedule, and distribute content across large-scale digital signage deployments through a centralized interface. To ensure transparency and accurate campaign tracking, the system features native integrations with third-party programmatic and verification platforms such as Seedooh. The company's strategic direction was guided by industry veterans, including advisory input from former executives at the major outdoor advertising firm oOh! Media. Following its initial commercial expansion and product development within the advertising technology sector, the enterprise was acquired by the global design software company Canva for a reported $30 million valuation. Doohly was originally founded in 2019 by co-founders Sean Law and Tom Sawkins.