Dold Adress is a Stockholm-based digital privacy startup (founded 2023) that helps individuals and organizations remove personal data from public directories and monitor/remove exposed data on the surface web and dark web; it raised an angel round of about €1.8M in 2025 and serves users across Sweden with removal, delisting and monitoring services[1].
High‑Level Overview
- Dold Adress is a consumer- and enterprise-facing digital privacy platform that builds tools to delist personal information from Swedish public directories (e.g., Merinfo, Ratsit, Mrkoll, Hitta) and to detect and remediate exposed data on the dark web[1].
- Mission: give individuals and employees control over their digital footprint and reduce exposure to harassment, identity theft and fraud by removing or suppressing personal data online[1].
- Investment/financial posture: the company has so far stayed outside institutional VC, closing an unusually large angel round (~€1.8M / ~20M SEK) in 2025 from private angels including former security and serial-entrepreneur backers[1].
- Key sectors: digital privacy, identity protection, cyber‑threat monitoring, consumer security services focused initially on the Swedish market[1].
- Impact on the startup ecosystem: by combining automated delisting workflows with dark‑web monitoring, Dold Adress is expanding the local market for privacy-remediation services in Sweden, demonstrating demand for specialist regional solutions and attracting experienced angel investors into privacy-tech[1].
Origin Story
- Founding year and founders: Dold Adress was founded in 2023 by Filip Landgren and Anthon Wansland; the name means “Hidden Address.”[1]
- How the idea emerged: the founders built the product to address widespread exposure of Swedish citizens’ personal data in public directories and to offer remediation and protection services (including dark‑web monitoring) for people at risk of harassment or identity theft[1].
- Early traction and pivotal moments: by 2025 the company reported helping remove over 1 million links from search engines and uncovered 100k+ instances of exposed data on the dark web, and it serves more than 1,200 locations across Sweden—metrics cited when it closed its €1.8M angel round[1].
Core Differentiators
- Local/regulatory focus: tailored to Swedish public directories and the specific privacy landscape in Sweden, enabling targeted delisting workflows that global products may miss[1].
- Combined surface + dark‑web approach: offers both removal/delisting from common public directories and active discovery/remediation of exposed data on the dark web[1].
- Founders + security credibility: attracted angels with security and defense backgrounds (e.g., former head of security for the Swedish Armed Forces), which strengthens trust for customers concerned about identity risks[1].
- Capital strategy: notable for growing with private angel capital (refusing VC preference shares so far), which signals a different governance and scaling approach compared with typical VC-backed privacy startups[1].
Role in the Broader Tech Landscape
- Trend alignment: rides the growing demand for consumer privacy, identity protection and digital safety services as data brokers and public directories continue to aggregate and republish personal information[1].
- Timing: increased public awareness of doxxing, harassment and identity fraud in Sweden (and across Europe) creates a market window for services that can remove or suppress personal data and monitor dark‑web exposures[1].
- Market forces in its favor: stringent European privacy expectations, rising regulatory scrutiny around data brokers, and higher consumer willingness to pay for privacy remediation strengthen demand for specialized local providers[1].
- Influence: by demonstrating a viable business model focused on national directories and angel-funded scaling, Dold Adress may encourage similar regional privacy startups and push directories toward easier opt‑out processes.
Quick Take & Future Outlook
- What's next: Dold Adress is likely to expand its product suite (more automation, broader monitoring and removal coverage) and may open to institutional VC under the right terms, per founder comments at the time of the angel round[1].
- Shaping trends: advances in automated discovery, better integrations with search engines and directory operators, and rising regulatory pressure on data brokers will shape the company’s growth and product priorities[1].
- How influence might evolve: if Dold Adress sustains removal metrics and dark‑web detection at scale, it could become the go‑to privacy remediation provider in Sweden and a model for localized privacy startups in other markets; alternatively, scaling beyond Sweden will require handling diverse directory ecosystems and local privacy laws.
Key source: Dold Adress company and funding coverage in EU‑Startups reporting on the company’s 2025 angel round and company metrics[1].
