Loading organizations...
Based in New York City, Divide develops a mobile productivity application that enables employees to use a single smartphone for both work and personal purposes by creating separate, secure operating modes. The enterprise software platform allows corporate IT departments to manage secure BYOD policies while keeping personal user data completely inaccessible to their employers. Prior to its strategic exit, the startup scaled its operations to approximately 70 employees and was on pace to generate between $10 million and $20 million in annual revenue. Google acquired the business in May 2014 for $120 million in a mix of cash and stock, subsequently integrating the core technology and executive team into its Android enterprise group. Originally launched under the name Enterproid before rebranding, the mobile security company was founded in 2010 by Andrew Toy, Alexander Trewby, and David Zhu.
Divide has raised $25.0M across 3 funding rounds.
Divide has raised $25.0M in total across 3 funding rounds.
Divide was a technology company that developed a mobile platform enabling secure "Bring Your Own Device" (BYOD) policies for enterprises.[1][3] It created a cloud-managed, secure container on personal devices, separating work and personal data to provide enterprise security without invading privacy, serving organizations and employees adopting BYOD.[1][3] The platform included business apps like email and calendar within the work container, plus a dashboard (MyDivide™) for IT to monitor and manage devices remotely.[1] Divide solved the problem of balancing corporate control with user privacy in mobile work environments, achieving growth until its acquisition by Google in 2014, after which its technology integrated into Android for Work.[3]
Founded as Enterproid before rebranding to Divide, the company emerged to address enterprise mobile security challenges amid rising BYOD adoption.[1][3] Its mission was straightforward: "Give people the best mobile experience at work," combining cloud management with on-device tech for secure workspaces.[3] Key early traction came from providing a free app version and demos, building buzz around privacy-preserving BYOD solutions.[1] Pivotal moment: Google acquired Divide on May 19, 2014, folding it into the Android team to enhance work features, with the team thanking users for support before redirecting to Android for Work.[3]
Divide rode the early 2010s BYOD trend, as smartphones blurred work-personal boundaries, forcing enterprises to secure mobile access without stifling productivity.[1][3] Timing was ideal: rising Android dominance amplified its value, leading to Google's acquisition to bolster Android for Work amid exploding mobile enterprise demand.[3] Market forces like privacy regulations and shadow IT risks favored containerization over full device management. Post-acquisition, Divide influenced Android's ecosystem by embedding secure workspaces, paving the way for modern MDM solutions and hybrid work models.
Divide's legacy endures within Google's Android ecosystem, evolving into tools like Android Enterprise for seamless work profiles.[3] Next: Expect continued refinement amid AI-driven security and zero-trust models, as remote/hybrid work persists. Trends like edge computing and privacy laws (e.g., GDPR evolutions) will shape its influence, amplifying secure BYOD at scale. From pioneering mobile separation, Divide's tech now powers global enterprise mobility, proving early BYOD bets yield lasting impact.
Divide has raised $25.0M across 3 funding rounds. Most recently, it raised $12.0M Series B in October 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2013 | $12M Series B | Rich Miner | Norwest Venture Partners, Comcast Ventures, Globespan Capital Partners, Harmony Partners, Qualcomm Ventures | Announced |
| Oct 1, 2011 | $11M Series A | Dave Zilberman | Norwest Venture Partners, Rich Miner, Qualcomm Ventures | Announced |
| Sep 1, 2010 | $2M Seed | — | Acequia Capital, Atomic, Audrey Capital, Bain Capital Credit, Comcast Ventures, First Round Capital, Founder Collective, Freestyle Capital, Great Oaks Venture Capital, LAUNCH, Primary Venture Partners, Uncork Capital, Zinc, Matt Mazzeo | Announced |
Divide has raised $25.0M in total across 3 funding rounds.
Divide's investors include Rich Miner, Norwest Venture Partners, Comcast Ventures, Globespan Capital Partners, Harmony Partners, Qualcomm Ventures, Dave Zilberman, Acequia Capital, Atomic, Audrey Capital, Bain Capital Credit, First Round Capital.
