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§ Private Profile · Los Angeles
Audience insights platform providing AI-driven ad measurement and intelligence for brands, agencies, and media companies.
DISQO is an audience insights and advertising measurement platform based in Glendale, California, that provides AI-driven intelligence on consumer sentiment and campaign performance across digital and television channels. The company operates a SaaS model that captures permission-based consumer data to help enterprises measure incrementality and optimize marketing strategies without relying on traditional tracking cookies. Operating as a midsize enterprise, the organization maintains a global workforce of more than 272 employees across its primary offices in California, New York, and Armenia. Its technology serves major brands, advertising agencies, and media conglomerates, including recognizable enterprise customers such as Hulu, Kroger, CondeNast, and Omnicom. Following the recent launch of an updated enterprise platform in early 2025, the business continues to expand its market research capabilities for its growing corporate client base. The organization was officially founded in 2015.
DISQO has raised $99.0M across 2 funding rounds.
DISQO has raised $99.0M in total across 2 funding rounds.
DISQO has raised $99.0M in total across 2 funding rounds.
DISQO's investors include Dean Nelson, Acre Venture Partners, Alpha Edison, Andreessen Horowitz, Bonfire Ventures, Bowery Capital, FirstMark Capital, Innovius Capital, March Capital, Okta Ventures, Sequoia Capital, Touchdown Ventures.
DISQO is a hyper-growth technology company founded in 2015 and headquartered in Glendale, California, that builds an audience insights platform for ad effectiveness measurement.[1][2][3] It serves the world's largest brands, agencies, and media companies—such as Hulu, Kroger, and Omnicom—by delivering AI-driven, cross-platform intelligence on advertising performance across TV, social, digital, and commerce channels.[1][2][3][6] The platform solves the problem of fragmented, unreliable ad measurement in a cookieless world by using deterministic, person-level data from opted-in consumers, linking sentiments, behaviors, and journeys to provide accurate lift metrics from awareness to sales without blind spots or proxies.[2][3][6] With 272 employees across two offices and recognition as a top workplace, DISQO demonstrates strong growth momentum through real-time dashboards, API access, and trusted partnerships fueling brand growth.[1][4][7]
DISQO emerged in 2015 amid the digital transformation of consumer behaviors, accelerated by the pandemic, when brands needed deeper insights into purchase decisions amid rising privacy expectations and tech changes.[1][4] Co-founded by CTO Drew Kutcharian, the company was built on a modern tech stack including AWS, Golang, TensorFlow, and Redshift to create a scalable, future-proof platform powered by zero-party data from real, opted-in people.[1][4][6] Early traction came from its cookie-independent approach, attracting top talent and clients like Vevo and Gongos for reliable ad measurement, evolving from market research into a comprehensive CX platform that connects attitudes and actions across consumer journeys.[4][6][7] This bottoms-up, servant-leadership culture—featuring "Taco Talks" and transparent all-hands—humanized its hyper-growth, positioning DISQO to redefine brand-consumer relationships.[4][7]
DISQO rides the wave of cookieless advertising and privacy-first measurement, capitalizing on signal loss from third-party cookies, ad blockers, and regulations to deliver future-proof, zero-party data solutions.[3][4][6] Timing is ideal as consumer demands for control and authentic experiences collide with fragmented media, enabling brands to optimize cross-channel campaigns amid 2026 trends like programmatic challenges and CTV/social growth.[3] Market forces like AI integration and behavioral analytics favor DISQO's platform, which influences the ecosystem by setting normative benchmarks, empowering agencies/media firms with incrementality insights, and accelerating digital transformation for sectors from CPG to tech.[2][3][4]
DISQO is poised to dominate ad measurement as a category leader, expanding its platform with AI enhancements for deeper full-funnel analytics and global reach in hyper-growth mode.[3][4] Trends like rising CTV/social spend and privacy tech will amplify its edge, potentially through pre-IPO scaling or acquisitions akin to peers like Scale AI.[5] Its influence may evolve by standardizing cross-platform trust, fueling sustainable brand growth and outpacing competitors in a data-scarce world—cementing its role as the go-to for authentic consumer intelligence.[2][3][6]
DISQO has raised $99.0M across 2 funding rounds. Most recently, it raised $85.0M Series B in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $85M Series B | Dean Nelson | Acre Venture Partners, Alpha Edison, Andreessen Horowitz, Bonfire Ventures, Bowery Capital, FirstMark Capital, Innovius Capital, March Capital, Okta Ventures, Sequoia Capital, Touchdown Ventures, Baron Davis, ValueStream Ventures | Announced |
| Aug 1, 2018 | $14M Series A | — | Acre Venture Partners, Alpha Edison, Bonfire Ventures, Okta Ventures, Touchdown Ventures, Baron Davis | Announced |