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Key people at Directinet.
Based in Lafayette, Colorado, Directinet operates as an independent merchant wholesaler providing data center infrastructure, server management, and broadcasting solutions within the United States. The company specializes in the distribution of server racks, KVM matrix switching products, and hardware connectivity equipment tailored for professional and commercial applications. Operating with a team of fewer than 25 employees, the vendor generates approximately $6.6 million in annual revenue and has facilitated over $100 million in total product sales throughout its operational history. Directinet serves a highly diverse customer base of more than 140,000 clients, ranging from individual home users to major enterprise technology corporations such as Microsoft. While the exact founding year remains undisclosed, the organization has accumulated over 25 years of industry experience and is currently led by President and Chief Executive Officer Alan Mamane.
Key people at Directinet.
Directinet appears to be a French subsidiary or division of IPT Holdings (formerly Interactive Prospect Targeting), a company focused on prospect targeting and marketing services. Limited public information is available, but it was notable enough in 2006 for IPT Holdings—a UK-based firm facing financial troubles—to appoint a new chief executive specifically for Directinet, signaling efforts to stabilize or grow its French operations.[6] As a marketing technology entity, Directinet likely provides targeted advertising or prospecting tools, serving businesses seeking efficient customer acquisition amid digital marketing shifts, though no current product details or growth metrics are documented in available sources.
Directinet emerged as part of IPT Holdings, the parent of Interactive Prospect Targeting, around the mid-2000s during a period of corporate challenges for the group. In 2006, IPT Holdings, described as "troubled," hired a chief executive dedicated to Directinet's French operations, marking a pivotal moment aimed at injecting new leadership into the subsidiary.[6] This move humanizes the company's backstory as a response to parent company distress, with roots in the UK marketing tech scene expanding into France, though specific founders or early traction details remain undisclosed in public records.
No standout differentiators such as proprietary tech, pricing models, or community ecosystems are evident from available data, limiting a fuller assessment.
Directinet fits into the early 2000s marketing technology wave, riding trends in digital prospecting and targeted advertising before the dominance of platforms like Google Ads or modern martech stacks. Its 2006 leadership change coincided with growing demand for precise customer targeting amid fragmented online advertising markets, influenced by rising internet adoption and data privacy shifts.[6] However, as a subsidiary of a "troubled" parent, it likely played a minor role in the ecosystem, with no noted influence on startups or broader innovations; market forces like economic pressures on IPT Holdings may have constrained its impact.
With no updates since 2006 and sparse records, Directinet's current status is unclear—potentially dormant, rebranded, or absorbed amid IPT Holdings' challenges. Future prospects hinge on martech consolidation, where AI-driven targeting and privacy regulations (e.g., GDPR) could revive similar models, but without recent activity, its influence seems faded. Investors or analysts should probe Companies House or French registries for revival signals, tying back to its origins as a targeted fix in a struggling portfolio.
