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§ Private Profile · Wayne, PA, USA
Virtual event catering service delivering meal packages for corporate meetings and online gatherings, focused on dietary needs.
Key people at Dineable.
Philadelphia, Pennsylvania-based Dineable is a hospitality platform that delivers customized catering packages to guests attending virtual events and corporate meetings. Originally developed as specialized event planning software for managing dietary restrictions under the DietaryDNA concept, the bootstrapped company pivoted during the pandemic to coordinate shared meal deliveries across more than 30 states. The platform generates revenue by selling individual catering packages that start at $45 per person, achieving an average sale price of approximately $55 per guest. To support its ongoing operations, Dineable has delivered nearly 1,000 meals to date and participated in the University City Science Center accelerator program, while establishing strategic partnerships with local restaurants such as Sovana Bistro and securing early letters of intent from global auditing firms. The enterprise was founded in 2018 by Mark Surkin and Nick Farrell.
Dineable is an early-stage startup offering restaurant software and services, starting with essentials like fully managed websites, online ordering, business email, gift cards, automated marketing tools, and a consolidated orders dashboard, with plans for delivery, reservations, POS, and inventory management.[1] It targets restaurants and hospitality businesses, solving operational inefficiencies by providing an integrated software suite; however, multiple entities sharing the name exist, including a now-defunct COVID-era virtual catering service for events that shut down in April 2022.[3][4][7] The active version, Dineable Inc., founded in 2024 in New York City, shows initial traction via self-funding from founders but lacks public data on significant growth or revenue.[1]
An earlier iteration focused on dietary restriction communication for event planners and SMBs, addressing food allergies and wellness needs, but pivoted and ceased operations.[2][4] This overview centers on the 2024 Dineable Inc. as the most recent and operational entity per available profiles.[1]
Dineable Inc. was founded in 2024 in New York City by Soumya Lahiri, a management graduate from NYU with a software engineering background who previously worked on Circalorie, and Aritra Mondal, a full-time software engineer based in Bonn, Germany.[1] The idea emerged from their expertise in building value-driven products for everyday interactions, particularly in food and hospitality, starting with core restaurant tools to streamline operations like online ordering and marketing.[1]
They bootstrapped with investments from themselves, launching a demo site at demo.dineable.co, indicating early self-funded traction without external capital.[1] Separate from this, an earlier Dineable (circa 2017-2022, based in Pennsylvania) originated as a dietary tool, pivoted to virtual event catering during COVID after a client conversation—"let's send food to everyone"—leading to quick pilots, but shut down in April 2022.[3][4]
Note: The prior Dineable emphasized seamless virtual catering for remote events, omnichannel marketing (Google Ads, email loyalty), and a "dine-able" brand for dietary inclusivity, but these features ended with shutdown.[3][4][7]
Dineable rides the post-pandemic restaurant tech boom, where operators seek affordable, all-in-one platforms amid labor shortages, rising costs, and digital ordering demands—exacerbated by 2020s shifts to hybrid dining.[1] Timing aligns with maturing cloud POS and delivery markets (e.g., competitors like Toast or Square), but Dineable's full-suite ambition targets underserved small restaurants needing more than payments.[1]
Market forces favor it: U.S. restaurant tech spend projected to grow as 70% of operators digitize post-COVID, with inventory and marketing tools addressing 20-30% margin pressures.[1] It influences the ecosystem by potentially lowering barriers for independents, fostering a consolidated dashboard standard that reduces tool fragmentation, though success hinges on execution amid crowded fields.
Dineable Inc. is poised for growth by nailing restaurant essentials in 2025-2026, potentially expanding to POS and delivery if it secures funding or partnerships—watch for metro rollouts and user adoption metrics.[1] Trends like AI-driven inventory and hyper-local delivery will shape it, amplifying efficiency gains amid economic volatility. Its influence could evolve from niche starter to ecosystem player, empowering small operators much like early Shopify did for e-commerce, tying back to simplifying "everyday interactions" in food service.[1] Risks include competition and the prior name's shutdown baggage, but founder momentum suggests upside.
Key people at Dineable.
