Diggs

Based in New York City, Diggs is a pet supplies company that designs and manufactures consumer dog products, including its primary collapsible crates, memory foam beds, leashes, and travel carriers. The company operates primarily through a direct-to-consumer e-commerce business model while also distributing its physical inventory across major third-party retail platforms such as Amazon and Chewy. By applying baby product safety standards to the broader pet market, the business achieved a 400% increase in overall revenue during the 2020 fiscal year. To support this operational expansion and scale its manufacturing capabilities, the organization secured $13 million in Series A funding in June 2021 through a financing round led by Venn Growth Partners, with additional equity participation from Strand Equity. Diggs was officially founded in 2018 by former McKinsey and Company consultant Zel Crampton.