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Dian Xiaomi is a technology company.
Dian Xiaomi provides a comprehensive software-as-a-service (SaaS) platform for global e-commerce sellers. Its core offering is an enterprise resource planning (ERP) system, centralizing online retail operations. The platform integrates with various e-commerce marketplaces and logistics providers, enabling sellers to efficiently manage listings, orders, inventory, and shipping from one interface.
Jianyin Du founded Dian Xiaomi in 2014, addressing the operational complexities cross-border e-commerce sellers faced across international platforms. Du recognized the critical need for a unified solution to simplify fragmented workflows. The company's inception offered an integrated system to streamline diverse functions, from product management to order fulfillment.
Dian Xiaomi serves e-commerce sellers in cross-border trade, optimizing their processes. The platform provides tools for data aggregation and operational automation, simplifying global online sales. Its vision is to empower entrepreneurs, making buying and selling operations more accessible, efficient, and scalable through intelligent, integrated software.
Dian Xiaomi has raised $233.1M across 3 funding rounds.
Dian Xiaomi has raised $233.1M in total across 3 funding rounds.
Dian Xiaomi (店小秘) is a Shenzhen‑based technology company that builds SaaS ERP and logistics tools for cross‑border e‑commerce sellers, helping merchants list, fulfill, track inventory, manage customers and financials across multiple marketplaces and regions[1][3]. Founded in 2014, it has grown into a major provider in China’s cross‑border e‑commerce infrastructure with multiple regional tools and substantial funding history reported in private market databases[1][3].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Notes and limits
Dian Xiaomi has raised $233.1M in total across 3 funding rounds.
Dian Xiaomi's investors include Hongshan Capital Group (Sequoia Capital China), SoftBank, Granite Asia, China Renaissance, GGV Capital, Tiger Global, CDH Investments, Gaorong Capital, Kunlun Capital.
Dian Xiaomi has raised $233.1M across 3 funding rounds. Most recently, it raised $110.0M Series D in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $110.0M Series D | Hongshan Capital Group (Sequoia Capital China), SoftBank | Granite Asia, China Renaissance, GGV Capital, Tiger Global |
| Feb 1, 2022 | $100.0M Series C | China Renaissance, Tiger Global | Granite Asia, CDH Investments, Gaorong Capital, GGV Capital |
| Jan 19, 2021 | $23.1M Series B | CDH Investments, GGV Capital | Kunlun Capital |