Diamond Whites

Founded in 2012 by Ben Reed and later joined by clinical director Doctor Richard Marques, Diamond Whites is a United Kingdom dental company manufacturing direct-to-consumer teeth whitening products and invisible aligners. The organization operates an online, at-home clear aligner treatment model that is supported by a physical network of more than sixty rented clinic locations across the country. After launching its core aligner business in 2020, the enterprise generated over three million pounds in revenue during its first year of operations and subsequently grew to nearly seven million pounds in its second year. This rapid financial growth led to the company being acquired by the European orthodontic chain Impress for thirty million pounds. This major acquisition created the largest orthodontic clinic network in the region while maintaining the brand's commitment to premium service and domestic production.