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Digital platform providing tools for product and order management, and creating online destinations for creators, influencers, and online sellers.
Founded in 2020 by former BAce Capital managing partner Mulyono Xu, Desty is a digital platform based in the Setiabudi District of Jakarta, Indonesia, providing product and order management tools for creators, influencers, and online sellers. Operating within the social commerce sector, the company serves resellers and dropshippers who utilize the software to create single online destinations for promoting and selling their merchandise. To date, the growing enterprise has raised a total of 12,550,000 dollars in equity financing across multiple rounds, including a recent 4,350,000 dollar capital injection. The capitalization table features prominent institutional investors, highlighted by a 3,200,000 dollar early funding round led by notable venture capital firms 5Y Capital and East Ventures. Despite this strong financial backing, the startup recently experienced a decline of 64 points in its Mosaic Score over a thirty day period.
Desty has raised $12.6M across 3 funding rounds.
Desty has raised $12.6M in total across 3 funding rounds.
Desty is a technology company founded in 2020 that provides an integrated digital commerce ecosystem primarily serving online merchants, influencers, and creators. Its flagship products include Desty Store, an online store builder that complements marketplace selling, and Desty Page, a platform for creating optimized landing pages for social media bios. Desty’s solutions enable users to manage product listings, orders, and inventory across multiple sales channels through a single dashboard, addressing the complexity of omnichannel commerce. The company’s mission is to make digital commerce accessible to everyone, particularly supporting the fast-growing community of entrepreneurs and creators in Southeast Asia. Desty has demonstrated strong growth momentum by rapidly expanding its user base and product offerings in the vibrant Indonesian and regional markets[1][2][3][4][6].
Desty was founded in September 2020 amid the COVID-19 pandemic, a period that accelerated the need for digital commerce tools as many individuals and small businesses sought to establish online presences quickly. The founding team consists of internet and e-commerce veterans with experience at major tech companies such as Alibaba, Google, Facebook, Gojek, and Lazada. This background informed their vision to build a comprehensive, easy-to-use platform that empowers merchants and creators to manage their businesses efficiently. Early traction came from addressing the urgent demand for omnichannel management tools and social commerce solutions, which helped Desty gain rapid adoption in Indonesia and beyond. The company operates remotely with headquarters in Jakarta and Hangzhou, China[1][3][6].
Desty rides the wave of rapid digital commerce adoption in Southeast Asia, a region experiencing explosive growth in online retail and social selling. The timing is critical as the pandemic accelerated e-commerce penetration, creating a surge in demand for tools that simplify omnichannel selling and social commerce. Market forces such as increasing smartphone penetration, social media influence, and the rise of creator economies favor Desty’s integrated platform approach. By enabling small merchants and creators to build and manage their digital storefronts easily, Desty contributes to democratizing e-commerce access and supports the broader ecosystem of digital entrepreneurship in emerging markets[1][2][6].
Looking ahead, Desty is well-positioned to capitalize on ongoing trends in social commerce, omnichannel retail, and creator-driven marketing. The company’s focus on user-friendly, integrated tools aligns with the needs of a growing base of digital entrepreneurs in Southeast Asia and potentially beyond. Future growth may come from expanding product capabilities, deeper marketplace integrations, and scaling its community ecosystem. As digital commerce continues to evolve, Desty’s influence could extend by enabling more creators and merchants to monetize their online presence effectively, potentially becoming a key player in the region’s e-commerce infrastructure[1][3][6].
Desty has raised $12.6M in total across 3 funding rounds.
Desty's investors include East Ventures, Jungle Ventures, Fosun RZ Capital, January Capital, 5Y Capital, IN Capital.
Desty has raised $12.6M across 3 funding rounds. Most recently, it raised $4.3M Other Equity in January 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 24, 2023 | $4.3M Other Equity | ||
| Nov 1, 2021 | $5.0M Seed | East Ventures | Jungle Ventures, Fosun RZ Capital, January Capital |
| Jul 20, 2021 | $3.2M Pre-Series A | 5Y Capital | East Ventures, Fosun RZ Capital, IN Capital, January Capital |