GPT Search & Merchandising for fashion e-commerce
Depict has raised $22.0M across 3 funding rounds.
Key people at Depict.
Depict was founded in 2019 by Oliver Edholm (Founder).
Depict has raised $22.0M in total across 3 funding rounds.
Depict was founded in 2019 by Oliver Edholm (Founder).
Depict has raised $22.0M in total across 3 funding rounds.
Depict's investors include Arrive, Atlantic Bridge University Fund, Bennu, Browder Capital, Flex Capital, foobar.vc, Founder Collective, Gigascale Capital, Greylock, Horizon 3 Venture Studio, Lifeline Ventures, Operator Ventures.
Depict is a cutting-edge AI-driven platform specializing in GPT-powered search and merchandising for fashion e-commerce. Founded in 2019 and based in Stockholm, Sweden, it helps fashion retailers optimize product discovery and presentation through advanced personalization algorithms. The platform serves fashion e-commerce brands by automating and enhancing how products are recommended and displayed, improving conversion rates and reducing returns by matching shoppers with items that fit their style and body preferences more accurately[1][2][3].
For an investment firm perspective, Depict represents a strong example of innovation in AI-powered retail technology, focusing on sectors like fashion, e-commerce, and personalization software. Its impact on the startup ecosystem includes advancing AI applications in retail, helping brands scale merchandising efficiently, and driving sustainability by reducing waste from returns[1][3].
Depict was founded in 2019 by Oliver Edholm, a young entrepreneur who launched the company with a vision to revolutionize fashion e-commerce search and merchandising using AI[1]. The company joined Y Combinator’s Summer 2020 batch, gaining early traction by addressing the pain points of traditional keyword-based search systems in fashion retail. Early pivotal moments include raising $17 million in funding to scale their AI-driven recommendation engine and securing partnerships with major fashion brands[1][3].
Depict rides the wave of AI and personalization trends in retail technology, particularly the shift toward conversational commerce and data-driven merchandising. The timing is critical as online fashion retail faces challenges with high return rates and customer engagement. Depict’s GPT-powered search expands beyond traditional keyword limitations, aligning with consumer demand for more intuitive, personalized shopping experiences[3]. Market forces such as increasing e-commerce penetration, demand for sustainability, and the need for operational efficiency favor Depict’s growth. Its influence extends by setting new standards for AI integration in fashion merchandising and inspiring innovation in retail personalization[1][3].
Looking ahead, Depict is poised to deepen its AI capabilities, potentially embedding AI agents that act as personal shopping assistants capable of browsing, comparing, and even generating outfit suggestions autonomously[3]. Trends shaping its journey include growing consumer expectations for personalized experiences, advances in natural language processing, and the fashion industry's push toward sustainability. Depict’s influence is likely to expand as it helps brands reduce friction in online shopping and drives smarter, more sustainable merchandising strategies, reinforcing its role as a leader in AI-powered fashion e-commerce solutions[3][4].
Key people at Depict.
Depict has raised $22.0M across 3 funding rounds. Most recently, it raised $17.0M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2022 | $17.0M Series A | Arrive, Atlantic Bridge University Fund, Bennu, Browder Capital, Flex Capital, foobar.vc, Founder Collective, Gigascale Capital, Greylock, Horizon 3 Venture Studio, Lifeline Ventures, Operator Ventures, Ribbit Capital, Seedcamp, Silicon Ventures, TenOneTen Ventures, Todd and Rahul's Angel Fund, Aaron Levie, Amy Chang, Curtis Lee, Dylan Field, Elliot Shmukler, Eric Wei, Eric Wu, Gina Bianchini, Gokul Rajaram, Harris Barton, Hunter Horsley, Joshua Reeves, Mark Pincus, Matias Woloski, Moaffak Ahmed, Scott Kleper | |
| Aug 1, 2020 | $3.0M Seed | Seven Seven Six | |
| Jan 1, 2015 | $2.0M Seed | Matrix, Norwest Venture Partners, Offline Ventures, Justin Shaffer |
