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Key people at Demooz SAS.
Demooz SAS is a specialized digital retail agency based in Paris, France, that assists consumer brands with developing, managing, and executing their comprehensive online retail strategies. The firm provides targeted consulting and digital marketing services designed to enhance the e-commerce presence of various retail enterprises operating throughout the competitive European market. Leveraging over a decade of collective industry expertise, the agency focuses primarily on optimizing digital storefronts, streamlining online customer acquisition channels, and driving digital transformation. The organization partners with traditional retailers to modernize their digital infrastructure and improve overall consumer engagement metrics. Although specific financial figures such as total funding raised, current enterprise valuation, and exact employee counts remain undisclosed, the company maintains a steady operational footprint across France and broader European jurisdictions. Demooz SAS was officially established in 2016 by co-founders Matthieu Lecuyer and Flavien Hello.
Key people at Demooz SAS.
Demooz SAS is a French digital retail agency specializing in "try before you buy" experiences, connecting brands with volunteer ambassadors for product demos and generating user-generated content to boost visibility and sales.[1][2][4] Originally launched as a C2C platform in 2013, it has evolved into a B2B service helping companies in sectors like automotive, audio, and high-tech—such as Citroën, Jabra, and Samsung—enhance online presence through verified reviews, StoryShorts, and ambassador programs, driving metrics like 4,600 trials for Citroën electric vehicles and 800,000 reach for Samsung in six months.[2] With over 10 years of expertise across France and Europe, Demooz operates 100% white-label, offers custom tracking apps, and emphasizes ROI optimization, backed by multiple ActionCo awards including gold in 2024 for Samsung work.[2][4]
Founded in 2013 in Paris (with ties to Toulouse), Demooz emerged from the U.S.-inspired "try before you buy" trend, initially building a community of tech enthusiasts who volunteer as unpaid ambassadors to demo products locally for free.[1][4] Key founders include Geoffrey Vidal (CEO, Toulouse-based), Régis Vidal (CFO, Bordeaux-based), and Stéphane Millet (Sales, Paris-based), who shifted the model from pure C2C to B2B, enabling companies to leverage peer-to-peer demos for customer acquisition.[1] Early traction came via investors like French Tech Toulouse, and the company has grown within the Marvesting Group, a 20-year field marketing leader in France expanding across Europe, integrating RSE (corporate social responsibility) pillars like innovative solutions and environmental impact.[4]
Demooz rides the wave of digital retail transformation, where consumer trust in peer experiences outpaces traditional ads, amplified by e-commerce growth and omnichannel demands in Europe.[2][4][5] Timing aligns with post-pandemic shifts to verified UGC and "social proof" on retailer sites, countering market forces like ad fatigue and rising CAC through cost-effective, authentic trials in high-consideration categories like EVs and consumer electronics.[2] As part of Marvesting, it influences the ecosystem by scaling field-to-digital marketing, promoting RSE via community impact and sustainability, and setting standards for white-label activation seen in partnerships with giants like Citroën and Samsung.[4]
Demooz is poised to expand its digital retail playbook across Europe, capitalizing on AI-driven personalization in UGC and rising demand for sustainable, trust-based marketing amid regulatory pushes like RGPD.[2][4] Trends like micro-influencer saturation and EV adoption will fuel growth, potentially evolving its influence through deeper Marvesting synergies and new verticals beyond auto/high-tech. With proven momentum in awards and client results, Demooz exemplifies how peer demos turn visibility into sales in a skeptical buyer era.[2]
