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§ Private Profile · Ghent, Belgium
Portfolio tracker app for individual investors to monitor crypto assets, stocks, and NFTs with real-time prices and analysis.
Key people at Delta - Crypto tracker.
Delta - Crypto tracker was founded in 2018 by Lorenz Bogaert (Co-Founder).
Delta - Crypto tracker is a multi-asset portfolio tracking application based in Ghent, Belgium, that enables retail investors to monitor their investments across global financial markets. The platform supports the tracking of more than 6,000 cryptocurrency assets across over 180 exchanges, alongside traditional stocks and non-fungible tokens. Operating on a freemium business model, the application has scaled to serve approximately 4 million global users and maintained a team of 15 employees prior to its corporate integration. In November 2019, the company was acquired for approximately $5 million by the global trading platform eToro, led by chief executive officer Yoni Assia. Following this acquisition, the tracking platform integrated its operations with eToroX under the direction of Doron Rosenblum while expanding its overall asset coverage. Delta - Crypto tracker was originally founded in 2017 by Nicolas Van Hoorde.
Delta by eToro is a multi-asset investment tracking app that aggregates and monitors portfolios across cryptocurrencies, stocks, NFTs, ETFs, forex, and more, serving individual investors seeking a unified dashboard without holding or trading funds itself.[1][2][3][5] Originally launched as a crypto tracker in 2017, it solves the problem of fragmented portfolio management by syncing with 300+ exchanges, wallets, and brokerages like Binance, Coinbase, and eToro, providing real-time analytics, price alerts, and insights into asset movements.[2][3][6] Acquired by eToro in 2019, Delta has grown to over 4 million users, evolving into a comprehensive tool with free core features and a PRO upgrade for unlimited connections and advanced metrics, emphasizing security through encryption without accessing user funds.[1][3][5]
Delta launched in 2017 amid the early crypto boom, when comprehensive tracking tools were scarce, filling a market gap with support for thousands of crypto assets across 180+ exchanges.[3][4] Co-founder Nicolas van Hoorde led the initial development in Belgium, building an app that quickly gained 1.5 million downloads and hundreds of thousands of monthly active users by providing portfolio analytics and pricing data.[4] A pivotal moment came in 2019 with its acquisition by eToro, one of the world's largest trading platforms, integrating Delta into the eToro Group and expanding its team under eToroX while retaining its Belgian base.[1][4] Post-acquisition, Delta evolved into a multi-asset tracker, adding NFTs, stocks, and more, reaching 4 million users as it broadened beyond crypto.[1][3]
Delta rides the wave of democratized investing in a multi-asset world, where retail users manage diversified portfolios amid crypto's maturation and traditional finance digitization.[3][4] Its 2017 timing capitalized on crypto's explosive growth, while the 2019 eToro acquisition aligned with platforms blending stocks, ETFs, and crypto under regulated umbrellas, enabling U.S. crypto trading expansions.[1][4] Market forces like rising DeFi adoption, NFT hype, and demand for unified tracking favor Delta, as fragmented apps struggle against consolidated tools; it influences the ecosystem by powering eToro's innovation in portfolio visibility and self-directed investing.[1][2][5]
Delta's trajectory points toward further asset expansions (e.g., more funds, commodities) and deeper eToro integrations, potentially enabling in-app trading while maintaining its tracker focus.[3][4][5] Trends like AI-driven insights, real-world asset tokenization, and regulatory clarity for multi-asset platforms will propel its growth, solidifying its role as the go-to dashboard for millions navigating volatile markets.[1][3] As crypto and stocks converge, Delta could amplify eToro's reach, evolving from a crypto pioneer to an indispensable hub for holistic investment tracking.
Delta - Crypto tracker was founded in 2018 by Lorenz Bogaert (Co-Founder).
Key people at Delta - Crypto tracker.
