Delli is a technology company.
Delli has raised $16.0M across 3 funding rounds.
Delli has raised $16.0M in total across 3 funding rounds.
DELLI is an online marketplace and app connecting independent food and drink makers with consumers seeking unique, small-batch products across the UK.[1][2][3] It enables users to discover, pre-order, and purchase limited "drops" from local producers, solving the challenge of accessing niche, story-driven foods amid dominance by mass-produced supermarket options.[1][2] DELLI serves curious buyers prioritizing quality, sustainability, and local sourcing, while empowering small makers with tools to scale without waste—evidenced by 16X sales growth year-over-year, doubled customer basket sizes, and doubled return rates.[1][3] With $13.2M total funding including a recent $6M seed extension, DELLI is expanding its maker base, product range, and delivery nationwide via a fixed-fee model.[1][4]
DELLI launched in 2022, ideated during the pandemic by Depop alumni Simon Beckerman (founder of Depop) and Marie Petrovicka (CEO).[1][2][3] Drawing from Depop's success in community-driven marketplaces for fashion, the duo spotted a parallel opportunity in food: consumers craving sustainable, local alternatives to overprocessed goods.[2] Early traction built on a "drop" model—limited runs produced to order—fostering intimate buyer-maker connections via likes, shares, and follows.[2] Pivotal momentum came from rapid scaling, with hundreds of makers joining and exclusive launches like Manchester's Pollen bakery selling out croissants twice in a week.[1]
DELLI rides the wave of consumer shift toward sustainable, artisanal food, fueled by post-pandemic demand for local, low-waste alternatives to mass production.[1][2] Timing aligns with rising eco-consciousness and direct-to-consumer (D2C) platforms disrupting grocery retail, where independents struggle against supermarket giants.[1][4] Market forces like urban "food tourism" via apps and regional partnerships (e.g., Bristol, Edinburgh) amplify its reach, while nationwide logistics tap UK-wide appetite for unique items.[1][3] By championing small makers, DELLI influences the ecosystem like Depop did for fashion—democratizing access, boosting maker viability, and normalizing "virtual food markets" for niche discovery.[2]
DELLI's momentum positions it to dominate UK independent food e-commerce, with $6M fueling maker expansion, delivery innovations, and regional hubs.[1] Upcoming trends like hyper-local sustainability and AI-curated drops will shape its path, potentially evolving into a pan-European platform as D2C food tech matures.[2][4] Its Depop roots suggest scalable influence, empowering more makers to "run the food scene" while redefining grocery as discovery-driven fun—tying back to its core mission of real food by real people.[3]
Delli has raised $16.0M in total across 3 funding rounds.
Delli's investors include Balderton Capital, HV Capital, Molten Ventures, sequel, Charlie Songhurst, Lucas Cranach, Will Martin, Greenfield One, Presight Capital, Mato Peric, Nawid Ali-Abbassi.
Delli has raised $16.0M across 3 funding rounds. Most recently, it raised $6.0M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2024 | $6.0M Seed | Balderton Capital, HV Capital, Molten Ventures, sequel, Charlie Songhurst, Lucas Cranach, Will Martin | |
| Sep 1, 2022 | $7.0M Seed | Balderton Capital, Molten Ventures, sequel, Charlie Songhurst, Lucas Cranach, Will Martin | |
| Dec 1, 2021 | $3.0M Seed | Greenfield One, HV Capital, Presight Capital, Mato Peric, Nawid Ali-Abbassi |