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Deliv is a technology company.
Deliv operates as a crowdshipping and same-day delivery platform, specializing in last-mile transportation for businesses. It provides a flexible logistics solution, enabling retailers to offer expedited delivery to customers. Its model leverages a network of drivers for rapid fulfillment, shortening delivery times from purchase to receipt. This extends vendor reach, enabling competition in a dynamic retail landscape.
Daphne Carmeli founded Deliv in 2012, establishing headquarters in Menlo Park, California. As CEO, Carmeli conceived Deliv from the insight that traditional delivery hindered retailers' ability to meet consumer demand for immediate gratification. Her vision was to empower businesses with convenient same-day service, addressing a critical logistics gap for omnichannel retail.
Deliv primarily serves retailers and e-commerce businesses seeking to enhance customer experience through efficient delivery. The platform supports clients by integrating capabilities directly into their sales processes. Its vision centers on optimizing urban logistics and bridging the "last mile" gap, ensuring prompt, reliable package delivery. It aims to be the premier partner for businesses prioritizing speed in fulfillment.
Deliv has raised $81.0M across 5 funding rounds.
Deliv has raised $81.0M in total across 5 funding rounds.
Deliv has raised $81.0M in total across 5 funding rounds.
Deliv's investors include Clayton Venture Partners, General Catalyst, Google, Macerich, PivotNorth Capital, RPM Ventures, Upfront Ventures, UPS, Alpha Edison, Dreamers VC, TCG (The Chernin Group), Clark Landry.
Deliv Inc. was a Menlo Park, California-based technology startup specializing in crowdshipping and same-day last-mile delivery services for e-commerce retailers.[1][2][3] Founded in 2012 by Daphne Carmeli, who served as CEO, the company enabled online shoppers to receive orders directly from retailers' websites to their doors, targeting the "last mile" logistics challenge with a network of vetted community drivers such as retirees, stay-at-home parents, students, and professionals.[1][2][3] Deliv served over 4,000 retailers and businesses across expanding markets, offering customized options like Deliv Fresh for perishables, Deliv Rx for medical deliveries, and Deliv Enterprise API integrations for seamless e-commerce checkout.[3] It raised $80 million across five rounds from investors including mall operators, General Catalyst, Redpoint Ventures, Google, UPS, and others, before being acquired by Target Corporation in May 2020, with Carmeli and the team joining the retailer.[1][3]
Deliv emerged from a group of Silicon Valley veterans passionate about simplifying online shopping by solving the last-mile delivery problem in e-commerce.[2] Daphne Carmeli founded the company in 2012 in Menlo Park, California, and took on the CEO role, launching with a focus on same-day delivery for mall shoppers using crowd-sourced drivers.[1][3] Early traction came from $12.35 million in funding from major U.S. mall operators and VCs like General Catalyst, Redpoint, and Trinity Ventures, plus strategic backers such as UPS, Google, Enterprise Holdings, and GM.[1] Pivotal growth included a 2017 expansion to 33 markets and 1,400 cities, stringent driver vetting processes, and specialized services, culminating in Target's acquisition in 2020 amid rising demand for rapid delivery.[1][3]
Deliv stood out in the crowded delivery space through its crowdshipping model and tech-driven efficiencies:
Deliv rode the explosive growth of e-commerce and demand for same-day delivery, accelerated by shifts in consumer expectations post-2010s online shopping boom.[1][2] Its timing aligned with retailers like Target seeking logistics edges amid competition from Amazon, influencing the ecosystem by pioneering crowdshipping—leveraging underutilized drivers for flexible, cost-effective last-mile solutions.[1][3] Market forces like urbanization, mobile commerce, and API-driven integrations favored Deliv, serving as a "last-mile logistics partner" that pressured incumbents to innovate while enabling smaller retailers to compete.[2][3] The 2020 Target acquisition underscored its impact, integrating crowd-delivery tech into big-box retail and paving the way for hybrid models blending gig economy labor with enterprise scale.[1]
Post-acquisition, Deliv's technology and team have likely enhanced Target's delivery capabilities, building on prior buys like Shipt and Grand Junction to strengthen same-day fulfillment.[1] Looking ahead, trends like AI-optimized routing, drone/ autonomous integration, and ultra-fast grocery/pharma delivery will shape its legacy within Target, potentially expanding crowdshipping to more verticals amid sustained e-commerce dominance. Deliv's influence endures as a blueprint for agile last-mile innovation, proving how targeted tech can transform retail logistics from a bottleneck to a competitive moat.[1][3]
Deliv has raised $81.0M across 5 funding rounds. Most recently, it raised $40.0M Series C in October 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 30, 2018 | $40.0M Series C | Clayton Venture Partners, General Catalyst, Google, Macerich, PivotNorth Capital, RPM Ventures, Upfront Ventures, UPS | |
| Feb 1, 2016 | $28.0M Series B | Alpha Edison, Dreamers VC, TCG (The Chernin Group), Clark Landry, Farhad Mohit, General Growth Properties, Macerich, PivotNorth Capital, RPM Ventures, Simon Venture Group, Taubman Centers, Greg Bettinelli, Alan Gershenhorn, Westfield | |
| Feb 1, 2014 | $5.0M Series A | Alpha Edison, Dreamers VC, TCG (The Chernin Group), Clark Landry, Farhad Mohit, General Growth Properties, Macerich, RPM Ventures, Simon Venture Group, Upfront Ventures, Westfield | |
| Sep 1, 2013 | $7.0M Series A | RPM Ventures, Greg Bettinelli | Alpha Edison, Dreamers VC, TCG (The Chernin Group), Clark Landry, Farhad Mohit |
| Mar 29, 2013 | $1.0M Seed | General Catalyst, Operators Fund, PivotNorth Capital, Redpoint Ventures, Ajay Chopra |