Deesup is a technology company.
Deesup has raised $330K across 1 funding round.
Deesup has raised $330K in total across 1 funding round.
Deesup has raised $330K in total across 1 funding round.
Deesup's investors include LVenture Group.
Deesup is an Italian technology-enabled online marketplace specializing in the resale of high-end, authentic design furniture, lighting, and accessories, promoting sustainability through the circular economy.[1][2][5] Founded in 2017 and based in Milan, it connects private sellers of pre-loved items with retailers offering display or outlet pieces, serving design enthusiasts across Europe with curated selections from iconic brands; it solves overstock reduction and waste in luxury furniture by enabling resale as a consumption model, boasting estimated annual revenue of $3.6M, 21-26 employees, and strong growth including tripling GMV in 2020 to €557K and doubling sales in 2021 with average carts over €900.[1][2][3][4]
The platform has evolved into a "Resale as a Service" solution for brands, facilitating international shipping to over 30 countries (60% of 2020 turnover outside Italy) and building a community of 20K design lovers, 1000+ vendors, and 100 partners.[2][3][4][5]
Deesup was launched in 2017 by co-founders Valentina Cerolini (CEO) and Daniele Ena (COO), driven by their passion for design and a vision to innovate the traditional furniture sector through reuse and circular economy principles.[1][2][4] The idea emerged from recognizing the value in authentic second-hand design—such as outlet pieces from exhibitions, photo shoots, or private homes—and creating a safe, guaranteed channel to enhance sustainability by extending the life of high-end items under the motto "Produce less and enjoy design for longer."[1][3][5]
Early traction came quickly, with sustained growth: GMV tripled in 2020 versus 2019, reaching €557K while shipping internationally, and by mid-2021, it already surpassed that figure amid rising average cart values from €530 to €905.[3] A pivotal €1.4M funding round in 2021 from investors like ALIcrowd Fund, LVenture Group, Club degli Investitori, Doorway, and LifeGate accelerated this momentum.[4]
Deesup rides the surging wave of sustainable e-commerce and circular economy trends in luxury goods, where the second-hand furniture market is projected to exceed $16B by 2025, fueled by consumer demand for ethical, affordable high-end design amid environmental pressures.[3][4] Timing aligns perfectly with post-pandemic shifts toward sustainability, remote work-driven home refreshes, and brands seeking overstock solutions—Deesup's international expansion (Italy, Germany, France, Benelux) and 60% non-Italian revenue capitalize on Europe's fragmented luxury resale market.[3][4]
It influences the ecosystem by pioneering "Resale as a Service" for furniture brands, evolving from a private-seller marketplace to a B2B enabler, fostering partnerships with majors like Molteni&C and inspiring tech adoption in a traditionally analog industry.[2][4][6]
Deesup is primed for scaled European dominance in design resale, leveraging its €1.4M funding for tech upgrades, new market entries, and partner growth to sustain revenue momentum beyond $3.6M estimates.[1][4] Trends like AI-driven curation, expanded resale services, and regulatory pushes for sustainability will shape its path, potentially evolving it into the continent's reference platform amid a booming $16B+ market.[3]
With authenticity as its anchor, Deesup exemplifies how tech can make high-end design resale the sustainable norm—produce less, enjoy longer.
Deesup has raised $330K across 1 funding round. Most recently, it raised $330K Seed in September 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2019 | $330K Seed | LVenture Group |