Loading organizations...
§ Private Profile · Milano, Italy
Online marketplace for authentic second-hand design furniture, serving design enthusiasts and partners across Europe, focused on sustainability.
Deesup is a Milan, Italy-based online marketplace that facilitates the buying and selling of authentic, second-hand luxury design furniture. Operating on a commission-based model, the platform serves private collectors and professional sellers across Europe while managing the full logistics process from initial curation to post-sale delivery. The company has scaled its circular economy operations to include more than 10,000 registered users, 500 active sellers, and over 100 furniture industry partners, maintaining an average shopping cart value exceeding €900. To support international expansion and the development of new resale-as-a-service offerings, the enterprise secured €1.4 million in 2021, building upon a previous €300,000 capital raise. This funding was provided by a syndicate of recognizable investors including LVenture Group, Club degli Investitori, Doorway, and LifeGate. Deesup was founded in 2017 by Valentina Cerolini and Daniele Ema.
Deesup has raised $2.3M across 3 funding rounds.
Deesup has raised $2.3M in total across 3 funding rounds.
Deesup has raised $2.3M in total across 3 funding rounds.
Deesup's investors include AZIMUT ELTIF - Venture Capital ALIcrowd II, Club degli Investitori, Antonella Grassigli, LifeGate, Luigi Mastromonaco, Luigi Capello, LVenture Group.
Deesup has raised $2.3M across 3 funding rounds. Most recently, it raised $1.6M Series A in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 11, 2021 | $1.6M Series A | — | AZIMUT ELTIF Venture Capital ALIcrowd II, Club Degli Investitori, Antonella Grassigli, Lifegate, Luigi Mastromonaco | Announced |
| Sep 20, 2019 | $330K Venture Round | Luigi Capello | — | Announced |
| Sep 1, 2019 | $330K Seed | — | LVenture Group | Announced |
Deesup is an Italian technology-enabled online marketplace specializing in the resale of high-end, authentic design furniture, lighting, and accessories, promoting sustainability through the circular economy.[1][2][5] Founded in 2017 and based in Milan, it connects private sellers of pre-loved items with retailers offering display or outlet pieces, serving design enthusiasts across Europe with curated selections from iconic brands; it solves overstock reduction and waste in luxury furniture by enabling resale as a consumption model, boasting estimated annual revenue of $3.6M, 21-26 employees, and strong growth including tripling GMV in 2020 to €557K and doubling sales in 2021 with average carts over €900.[1][2][3][4]
The platform has evolved into a "Resale as a Service" solution for brands, facilitating international shipping to over 30 countries (60% of 2020 turnover outside Italy) and building a community of 20K design lovers, 1000+ vendors, and 100 partners.[2][3][4][5]
Deesup was launched in 2017 by co-founders Valentina Cerolini (CEO) and Daniele Ena (COO), driven by their passion for design and a vision to innovate the traditional furniture sector through reuse and circular economy principles.[1][2][4] The idea emerged from recognizing the value in authentic second-hand design—such as outlet pieces from exhibitions, photo shoots, or private homes—and creating a safe, guaranteed channel to enhance sustainability by extending the life of high-end items under the motto "Produce less and enjoy design for longer."[1][3][5]
Early traction came quickly, with sustained growth: GMV tripled in 2020 versus 2019, reaching €557K while shipping internationally, and by mid-2021, it already surpassed that figure amid rising average cart values from €530 to €905.[3] A pivotal €1.4M funding round in 2021 from investors like ALIcrowd Fund, LVenture Group, Club degli Investitori, Doorway, and LifeGate accelerated this momentum.[4]
Deesup rides the surging wave of sustainable e-commerce and circular economy trends in luxury goods, where the second-hand furniture market is projected to exceed $16B by 2025, fueled by consumer demand for ethical, affordable high-end design amid environmental pressures.[3][4] Timing aligns perfectly with post-pandemic shifts toward sustainability, remote work-driven home refreshes, and brands seeking overstock solutions—Deesup's international expansion (Italy, Germany, France, Benelux) and 60% non-Italian revenue capitalize on Europe's fragmented luxury resale market.[3][4]
It influences the ecosystem by pioneering "Resale as a Service" for furniture brands, evolving from a private-seller marketplace to a B2B enabler, fostering partnerships with majors like Molteni&C and inspiring tech adoption in a traditionally analog industry.[2][4][6]
Deesup is primed for scaled European dominance in design resale, leveraging its €1.4M funding for tech upgrades, new market entries, and partner growth to sustain revenue momentum beyond $3.6M estimates.[1][4] Trends like AI-driven curation, expanded resale services, and regulatory pushes for sustainability will shape its path, potentially evolving it into the continent's reference platform amid a booming $16B+ market.[3]
With authenticity as its anchor, Deesup exemplifies how tech can make high-end design resale the sustainable norm—produce less, enjoy longer.