Deedster is a technology company.
Deedster has raised $1.0M across 1 funding round.
Deedster has raised $1.0M in total across 1 funding round.
Deedster has raised $1.0M in total across 1 funding round.
Deedster's investors include Wellstreet.
Deedster is a Stockholm-based technology company founded in 2016 that builds a digital platform focused on calculating individual carbon footprints and promoting sustainable consumption behaviors. It serves primarily banks, fintechs, and corporations by integrating scientific data and transaction categorization to provide personalized climate action insights. The platform uses gamification, quizzes, and rewards to engage users—both consumers and employees—in reducing their carbon footprint and supporting net-zero goals. Deedster’s solutions enable financial institutions to enrich their services with sustainability data, helping them meet regulatory requirements and customer demand for climate action tools. The company has demonstrated strong growth with over 140 corporate clients across 50+ countries and recently raised SEK 15 million to accelerate expansion in Europe[1][2][3][4].
Deedster was founded in 2016 by fintech veterans Niclas Persson, Anders Åkerlund, and Monika Martinsson, alongside sustainable corporate expert Daniel Dellham. The founders combined expertise in fintech and sustainability to address the growing need for actionable climate data integrated into financial services. The idea emerged from recognizing that consumers and employees want to act sustainably but need clear guidance and motivation. Early traction came from partnerships with leading banks and financial institutions, which validated the platform’s ability to transform transaction data into personalized climate insights and engagement programs[1][2][3].
Deedster rides the rising trend of embedding sustainability into financial services, driven by increasing consumer demand for climate transparency and tightening regulatory frameworks such as the EU’s Corporate Sustainability Reporting Directive (CSRD). The timing is critical as banks and fintechs seek scalable, data-driven tools to meet net-zero commitments and engage customers meaningfully. Deedster’s platform supports the shift towards sustainable finance by enabling real-time carbon footprint tracking and personalized climate action, thus influencing the broader ecosystem by accelerating behavioral change at scale and helping financial institutions transition to greener business models[1][2][3].
Looking ahead, Deedster aims to deepen its penetration in the European market, focusing on larger financial institutions and neobanks in the Nordics, DACH, and UK regions. The company’s growth will be shaped by evolving sustainability regulations, increasing corporate net-zero ambitions, and the expanding demand for personalized ESG engagement tools. Deedster’s ability to combine scientific rigor with engaging technology positions it well to become a key enabler of sustainable finance. Its influence is likely to grow as more organizations seek to integrate climate action into everyday financial decisions, making sustainability accessible and actionable for millions[3][5].
Deedster has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in May 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2024 | $1.0M Seed | Wellstreet |