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Founded in 2013 by Phil Zeidler and Andy Knott, DeadHappy is an insurtech company in Leicester providing digital pay as you go life insurance policies priced according to current age and risk profiles. Specifically targeting younger adults seeking flexible alternatives to traditional contracts, the company offers coverage underwritten by Gen Re and allows policyholders to easily adjust their plans online. Customers can create customizable payout directives known as Deathwishes, which specify exactly how funds should be allocated after death for things like holidays or gifts. In September 2019, the firm secured a €4.5 million Series A funding round led by venture capital firms e.ventures and Octopus Ventures to expand its core platform capabilities. Prior to this capital injection, the digital platform had already registered over 63,000 individual Deathwishes and maintained a 70 percent application acceptance rate.
DeadHappy has raised $30.1M across 4 funding rounds.
DeadHappy has raised $30.1M in total across 4 funding rounds.
DeadHappy has raised $30.1M across 4 funding rounds. Most recently, it raised $15.0M Other Equity in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 3, 2022 | $15M Venture Round | — | Channel 4 Ventures, Headline, Octopus Ventures, Verso Capital, Volution | Announced |
| Dec 19, 2021 | $7.1M Venture Round | — | — | Announced |
| Oct 4, 2020 | $3.1M Venture Round | Seedrs | — | Announced |
| Sep 27, 2019 | $4.9M Series A | Andreas Haug, Octopus Ventures | — | Announced |
DeadHappy has raised $30.1M in total across 4 funding rounds.
DeadHappy's investors include Channel 4 Ventures, Headline, Octopus Ventures, VERSO Capital, Volution, Seedrs, Andreas Haug.
