Dayrize.com

Dayrize is an Amsterdam and London-based sustainability technology platform that provides automated product-level environmental and social impact assessments for consumer goods brands and retailers. The company operates a dual business model, functioning as a B2B software provider for corporate clients and consultancies, alongside a B2C marketplace for sustainable shopping across the fashion, health, beauty, and homeware sectors. During its early expansion into the United States, the platform scaled its operations by signing over 500 brands and indexing more than 10,000 individual products within a six-month period. To support its continued growth and software development, Dayrize secured a £3.5 million venture capital investment led by Gresham House Ventures, which also facilitated the appointment of Andrew Anderson as Chair. The enterprise was officially founded in the Netherlands in 2020 by co-founders Austin Simms, Bart Nollen, and Vincent Hoogduijn.

High-Level Overview

Dayrize is a B Corp certified climate-tech company headquartered in Amsterdam that builds an AI-powered sustainability intelligence platform to measure, manage, and monitor the environmental and social impact of consumer products and supply chains.[1][2][4] It serves brands, retailers, consultancies, and consumers by providing product-level impact assessments, enabling them to identify hotspots, reduce Scope 3 emissions, ensure regulatory compliance, and validate sustainability claims—solving the problem of complex, expensive (up to $50,000 and 6 months per product) traditional life cycle assessments by delivering results in minutes at a fraction of the cost.[1][2][7] With partnerships across over 500 brands and thousands of products scored, Dayrize drives growth in sustainable consumption, turning compliance into competitive advantage via tools like Digital Product Passports.[1][3]

Origin Story

Dayrize emerged from the recognition that understanding product impact was inaccessible due to high costs and time demands, prompting co-founders—including Austin Simms—to assemble a team of 20 top environmental scientists, industrial ecologists, and tech experts to create advanced measurement technology.[2][7] Founded as a fast-growing software company at the intersection of sustainability and AI, it started by addressing greenwashing in consumer goods like fashion, beauty, and homewares, quickly becoming the fastest-growing sustainable products marketplace in the U.K. with over 450 brand contracts and monthly growth exceeding 100 new partners.[1][7] Pivotal moments include debuting at CES 2022 to eliminate greenwashing, achieving B Corp certification, and expanding from U.K. marketplace roots to global operations with a distributed team, now focusing on supply chain transparency via partnerships like Open Supply Hub.[1][4][7]

Core Differentiators

• Agentic AI Platform for Product-Level Precision: Delivers transparency across entire production processes and supply chains, assessing absolute impact metrics at the individual product level—reducing assessment time from months to minutes and costs dramatically, unlike traditional methods.[1][2][4]
• Comprehensive Solutions Suite: Covers impact reduction, product claims validation, regulatory compliance (e.g., Digital Product Passport), and data maturity, with modeling tools to identify hotspots and map sustainability routes.[1][4]
• Scientific Rigor and Accessibility: Combines cutting-edge AI with data from top scientists for accurate, affordable insights ($5/month per product), empowering small and large businesses while combating greenwashing.[2][7]
• B Corp Commitment and Ecosystem: Certified for stakeholder impact, with values of bravery, curiosity, and joyfulness; partners with 500+ brands and reinvests 5% of profits to help redesign products for lower impact.[1][3][7]
• Operational Excellence: Implements DORA metrics for engineering via tools like Keypup, ensuring scalable dev processes amid rapid growth.[3]

Role in the Broader Tech Landscape

Dayrize rides the wave of escalating sustainability demands, including Scope 3 emissions reporting, EU regulatory pressures for supply chain transparency, and consumer shifts toward verified eco-products amid greenwashing scrutiny.[1][7] Its timing aligns with climate-tech maturation, where AI democratizes complex assessments previously limited to giants, fueling mass-market adoption in sectors like materials, manufacturing, and retail.[2][4] Market forces favoring it include rising corporate sustainability goals, policy mandates (e.g., Digital Product Passports), and consumer preference for transparent brands, positioning Dayrize to influence ecosystems by enabling cost savings, revenue unlocks via sustainable claims, and planetary boundary alignment for global consumption.[1][2][7]

Quick Take & Future Outlook

Dayrize is poised to scale its AI platform globally, targeting U.S. entry and full consumer product coverage, while enhancing features like real-time metrics and partnerships for deeper supply chain integration.[2][7] Trends like AI-driven climate solutions, stricter regulations, and Scope 3 mandates will accelerate its momentum, potentially evolving it from assessment leader to full sustainability transformation enabler. As consumption pressures intensify, Dayrize's tech could redefine how businesses align with planetary boundaries, empowering informed choices that drive widespread impact reduction.[1][5]