Datorama is a technology company.
Datorama has raised $50.0M across 3 funding rounds.
Key people at Datorama.
Datorama has raised $50.0M in total across 3 funding rounds.
Key people at Datorama.
Datorama is a SaaS-based, AI-powered marketing intelligence platform that unifies data from diverse sources like ad servers, search, social, DSPs, POS, and CRM to enable visualization, analysis, and optimization of marketing campaigns.[1][2][3] Acquired by Salesforce in 2018 for a reported $800 million, it serves over 3,000 global agencies and brands including PepsiCo, Unilever, and Ticketmaster, solving the challenge of fragmented marketing data by providing a centralized hub for insights, automated reporting, and data-driven decisions.[2][3][5] Its growth is tied to Salesforce's ecosystem, with strong momentum in performance marketing through features like 176 data connectors, machine learning for data modeling, and customizable dashboards.[1][2]
Founded in 2012 in Tel Aviv, Israel, by marketing professionals aiming to give marketers a competitive edge in data handling, Datorama started as a solution for ad technology reporting challenges.[2][7][8] The idea emerged from the need to consolidate disparate data sources for agencies and brands, evolving from a standalone platform to a key Salesforce asset post-acquisition in 2018.[2][5] Early traction came from its flexible data ingestion and visualization capabilities, which addressed persistent issues like pacing, goal setting, and cross-platform data integration, quickly gaining adoption among enterprises.[1][2]
Datorama rides the wave of AI-driven marketing analytics, capitalizing on the explosion of multichannel data post-Covid, where marketers need unified views to optimize spend amid privacy changes and fragmented ad ecosystems.[2][6] Timing aligns with Salesforce's push for integrated Customer 360, enhancing its Marketing Cloud by bridging first- and third-party data gaps.[1][2][6] Market forces like rising ad complexity and demand for real-time ROI tracking favor it, influencing the ecosystem by setting standards for no-code data hubs that empower agencies and brands to shift from manual reporting to strategic insights.[2][3][7]
Datorama's Salesforce backing positions it for deeper AI enhancements, like expanded predictive tools and GenAI for automated insights, amid trends in cookieless tracking and hyper-personalization.[2][3] Expect tighter integrations across Salesforce stacks and growth in enterprise adoption as marketing budgets prioritize data efficiency. Its influence will evolve from a reporting tool to a core decision engine, solidifying its role in precision-driven campaigns that unify data chaos into scalable growth.
Datorama has raised $50.0M in total across 3 funding rounds.
Datorama's investors include Glilot Capital Partners, Innovation Endeavors, Lightspeed Venture Partners, Team8, Viola Ventures, Dominic Endicott, Yuval Shahar, Cedar.
Datorama has raised $50.0M across 3 funding rounds. Most recently, it raised $32.0M Series C in September 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2016 | $32.0M Series C | Glilot Capital Partners, Innovation Endeavors, Lightspeed Venture Partners, Team8, Viola Ventures, Dominic Endicott, Yuval Shahar | |
| Sep 1, 2014 | $15.0M Series B | Cedar, Innovation Endeavors, Lightspeed Venture Partners, Team8, Viola Ventures, Dominic Endicott, Yuval Shahar | |
| Aug 1, 2013 | $3.0M Series A | Cedar, Innovation Endeavors, Lightspeed Venture Partners, Team8, Yuval Shahar |