DataVote Inc. acquired by FullContact is a company.
Key people at DataVote Inc. acquired by FullContact.
DataVote Inc. acquired by FullContact was founded by Piers Cooper (Founder & CEO).
Key people at DataVote Inc. acquired by FullContact.
DataVote Inc. was not acquired by FullContact; no search results confirm this acquisition. FullContact, a Denver-based SaaS company founded in 2010, specializes in identity resolution software, using patented identity graphs and audience insights to help businesses, developers, and brands enrich contact records for better customer engagement and marketing.[4][5] It serves enterprises in martech and cybersecurity, solving data fragmentation by unifying identities across billions of records—once indexing over 1.5 billion people and managing over 40 billion contacts.[2][4] FullContact has raised about $50M in funding, made multiple acquisitions like Conspire (2016), Mattermark (2017), and Contacts+ (2018), and was itself acquired as an asset by Ziff Davis in Q4 2024 to expand its cybersecurity and martech offerings.[1][4]
The company showed strong growth pre-acquisition, doubling recurring revenue for four straight years by 2016, with integrations like Snowflake partnerships enhancing its identity tools.[2][5]
FullContact was founded in 2010 in Denver, Colorado, by Bart Lorang, Travis Todd, and Dan Lynn, who participated in Techstars Boulder accelerator in 2011.[4] Initially focused on contact management to rival LinkedIn, it evolved from an address book enhancer into a full identity resolution platform, raising nearly $45M by 2016 (including a $25M round led by Foundry Group) for acquisitions, hiring, and features like unified contact records.[2][4][5]
Pivotal moments included early traction with 1.5 billion indexed people by 2015, innovative perks like "Paid Paid Vacation" ($7,500 annual stipend), and aggressive M&A—acquiring four startups in two years by 2016, such as Conspire for networking tech.[3][4] Bart Lorang stepped down as CEO in 2020, succeeded by Chris Harrison.[4] By 2024, Ziff Davis acquired its assets, integrating it into a portfolio spanning tech, gaming, and cybersecurity.[1]
FullContact rides the identity resolution trend in martech and cybersecurity, where fragmented customer data hinders personalization amid privacy regulations and ad ID shifts.[4][5] Its timing capitalized on LinkedIn's 2016 Microsoft acquisition, positioning it as an independent alternative with single-ID power, while 2024 Ziff Davis buy aligns with consolidation in digital media-tech hybrids.[1][2]
Market forces like rising demand for authentic engagement (e.g., via Snowflake integrations) favor it, influencing ecosystems by enabling better lead prioritization, investor matching, and customer journeys—boosting sales efficiency and data-driven decisions across startups and enterprises.[3][5] As part of Ziff Davis (market cap $2.3B), it extends reach into new global markets, reinforcing martech's shift toward unified data stacks.[1]
Post-2024 Ziff Davis acquisition, FullContact's assets will likely fuel expanded martech-cybersecurity synergies, with modest deal size (<$50M) enabling quick integration into Ziff's $800M-cash arsenal for more bolt-on deals.[1] Trends like AI-driven identity graphs and privacy-first data (e.g., post-cookie era) will shape it, potentially evolving influence via deeper Snowflake/Optimizely ties for real-time global personalization.[5]
Expect growth in Ziff's customer base and product depth, mirroring its pre-acquisition revenue doubling—positioning it as a key player in unified identity tech rather than a standalone entity.[1][2] This asset shift underscores DataVote's queried acquisition premise as unverified, highlighting FullContact's acquirer-turned-acquired arc in tech consolidation.
DataVote Inc. acquired by FullContact was founded by Piers Cooper (Founder & CEO).