Dataroid

Dataroid is a digital analytics and customer engagement platform that measures user interactions across digital channels to facilitate data-driven analysis and real-time execution for enterprise teams. The SaaS platform serves medium to large enterprises operating within the financial services, airline, and retail sectors, currently impacting a user base of over 100 million individuals. It consolidates behavioral analytics, application performance management, and data modeling into a single interface used primarily by marketing, product, and technology departments. The company has raised significant venture capital to fund its global expansion and product development, including a $2 million investment and a subsequent $6.6 million funding round backed by institutional investors such as Koç Group and Isbank. While the exact founding year is unlisted, Dataroid was founded by Fatih İsbecer, Elif Parlak, and Can Elmas, with İsbecer having previously established the technology firm Pozitron.