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Key people at Datarella.
Datarella is a Munich, Germany-based technology firm that provides consulting, software development, implementation, and maintenance services for complex enterprise blockchain and Web3 solutions. The company specializes in self-sovereign identity, decentralized data marketplaces, and Agentic AI integration across sectors such as logistics, real estate, and micromobility. In addition to its core consulting business, the firm builds and operates proprietary Web3 platforms, including the MOBIX micromobility marketplace, which serves over 350,000 daily active users across more than 120 countries. Datarella collaborates with a variety of global corporate clients, consortiums, and strategic partners, including the European Space Agency, Fetch.ai, Aid Pioneers, and Hammer AG. The organization also operates joint ventures such as RAAY Real Estate, a platform which facilitates the tokenization of commercial properties under BaFin regulatory frameworks. Datarella was founded in 2013 by co-founder Michael Reuter.
Key people at Datarella.
Datarella GmbH is a Munich-based enterprise blockchain solutions provider founded in 2013, specializing in scalable, secure distributed ledger technologies for supply chain tracking, mobility, finance, and Web3 projects.[1][2][4][5] The company builds products like Track & Trust (a blockchain supply chain tracking solution), XSC Wallet (user-friendly crypto wallet for payments and asset management), RAAY (OS for digital ecosystems handling transactions and tokenization), and SmartAid (transparent donation tracking), serving clients across aid (UN/WFP, UK DFID), automotive (BMW, Siemens), manufacturing, finance (Wirecard), and more.[1][2][4][5] It solves problems of trust, immutability, and transparency in complex supply chains and data ecosystems, particularly for humanitarian aid and industrial applications, while enabling GDPR-compliant data sovereignty in mobility via partnerships like Ocean Protocol.[2][5] With ~35 employees across Munich, Gdansk, and Skopje, Datarella demonstrates growth through bespoke innovations and adaptations for SMEs and enterprises.[4][5]
Datarella was established in 2013 in Munich, Germany, by four seasoned entrepreneurs and former C-level executives, each with over 20 years of experience in their fields.[1][4][5] Key early team members include co-founder and CFO Yukitaka Nezu, blockchain architects Rebecca Johnson (product owner for Track & Trust, focused on requirements and governance) and Martin Schäffner.[1][4] The idea emerged from a mission to make technology socially relevant, starting with data science, Big Data, and quantified self apps like "explore" (a self-learning mobile guide for personal improvement via behavior analytics).[3] It pivoted to blockchain for industrial applications, gaining early traction with Track & Trust, initially for humanitarian supply chain tracking with UN/WFP and DFID, then adapting for broader sectors like automotive (BMW) and manufacturing (Siemens).[1][4][5] Pivotal moments include BlockStart prototyping and partnerships expanding to mobility data sovereignty with Ocean Protocol.[1][5]
Datarella rides the Web3 and enterprise blockchain wave, focusing on supply chain digitization, decentralized data economies, and autonomous mobility amid rising demands for transparency post-supply disruptions (e.g., pandemics, geopolitics).[1][2][5] Timing aligns with GDPR, AI convergence, and IoT growth, where centralized systems fail in trust and interoperability—Datarella's permissioned blockchains provide tamper-proof ledgers as a "single point of truth" for multi-stakeholder ecosystems.[4][5] Market forces like humanitarian logistics needs (UN pilots) and EU data sovereignty initiatives (Gaia-X) favor it, influencing the ecosystem by accelerating SME adoption, fostering partnerships (Ocean Protocol), and enabling crisis-proof models in aid, automotive, and finance.[1][5]
Datarella is poised to expand its Web3 company-building arm, scaling products like Track & Trust and RAAY into AI-driven, interoperable ecosystems for mobility (e.g., intermodal IoT via Gaia-X) and decentralized finance.[2][5] Trends like autonomous agents, data marketplaces, and regulatory pushes for supply chain traceability will propel growth, potentially deepening UN/enterprise ties and Web3 adoption. Its influence may evolve from niche innovator to key enabler of trusted digital ecosystems, unlocking revenue through automation and compliance—building on its socially relevant roots to navigate partners toward scalable blockchain maturity.[2][3][5]
