Loading organizations...

Making sense of social data. (Acquired by SimplyMeasured.)
Datarank has raised $1.4M across 1 funding round.
Key people at Datarank.
Datarank was founded in 2011 by Ryan Frazier (Founder/CEO) and Kenny Cason (Founder).
Datarank has raised $1.4M in total across 1 funding round.
DataRank is a leading social analytics company. We monitor online conversation so that our customers
can gather valuable comments and insights about their brand.
We have demonstrated success with Fortune 100 companies who use DataRank for consumer insights. From increasing distribution and revenue to protecting their brand’s reputation, DataRank has assisted many companies with their marketing strategy.
Our dedicated social analytics platform offers a variety of tools to help businesses perform competitive analysis before releasing a new product, monitor the social media conversation about their brand, track a social media campaign, and much more.
DataRank is constantly looking for ways to be innovative in the industry. Most social media monitoring tools use Boolean-like languages but we have developed our own powerful matching language called Fizzle (Fast Scalable Searching Language), which more easily allows the user to search for phrases without gathering irrelevant data.
We have a very active blog and social media presence where you can see our social media monitoring at work. Follow this page to see our updates!
Company details
Key people at Datarank.
Datarank was founded in 2011 by Ryan Frazier (Founder/CEO) and Kenny Cason (Founder).
Datarank has raised $1.4M in total across 1 funding round.
Datarank's investors include NewRoad Capital Partners, FundersClub.
DataRank is a social analytics company that specializes in transforming social media data and online conversations into actionable marketing insights. Its platform helps marketers and brands perform consumer and shopper insights, brand health monitoring, competitive analysis, and social campaign tracking. DataRank serves primarily enterprise clients, including Fortune 100 companies, enabling them to optimize marketing strategies by understanding consumer sentiment and social media impact. After demonstrating strong growth, including a 150% increase in customer base over a year, DataRank was acquired by SimplyMeasured, a Seattle-based social media analytics firm, to expand the combined offering for marketers from research to ROI attribution[1][3][5].
Founded in October 2011 by University of Arkansas graduates Ryan Frazier (CEO), Britt Cagnina, Chuong Nguyen, and Kenny Cason, DataRank emerged from Fayetteville, Arkansas. The company graduated from the Y Combinator accelerator in 2013 and raised $1.4–1.6 million in seed funding led by New Road Ventures and FundersClub. DataRank developed its own proprietary search language, Fizzle, to improve social data filtering beyond traditional Boolean methods. The founders built the company with a focus on leveraging social data for brand insights, gaining early traction with notable clients like ConAgra Foods and Clorox. Acquisition by SimplyMeasured in 2015 was seen as a strategic fit aligned with DataRank’s mission and culture[1][3][4][5].
DataRank capitalized on the growing trend of leveraging social media data for marketing intelligence during a period when brands increasingly sought to quantify social ROI and consumer sentiment. The timing of its acquisition by SimplyMeasured in 2015 coincided with a market shift toward integrated social analytics platforms that combine data collection, influencer identification, and campaign measurement. This consolidation helped marketers access end-to-end solutions, reflecting broader market forces favoring data-driven marketing and the rise of social media as a critical channel for brand engagement. DataRank’s innovation in search technology and focus on actionable insights contributed to advancing the social analytics ecosystem[1][3][4].
Post-acquisition, DataRank’s integration into SimplyMeasured positioned it to influence the future of marketing analytics by expanding the scope from social listening to comprehensive campaign measurement and ROI attribution. Trends such as increasing demand for real-time social insights, AI-driven analytics, and cross-platform measurement will likely shape its evolution. As social media continues to dominate marketing strategies, companies like DataRank (under SimplyMeasured) are poised to deepen their impact by enabling marketers to connect social data directly to business outcomes, driving smarter investment in social campaigns and innovation in analytics technology[1][3].
Datarank has raised $1.4M across 1 funding round. Most recently, it raised $1.4M Seed in February 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 3, 2014 | $1.4M Seed | NewRoad Capital Partners | FundersClub |