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Data Skrive is a Seattle, Washington-based technology company that provides AI-powered automation software to generate optimized, localized sports content at scale. The platform transforms real-time sports data into personalized articles, social media posts, data visualizations, and videos for publishers, sportsbooks, and media outlets. Serving major clients such as the Associated Press and ESPN, the software integrates directly with customer relationship management and customer data platforms to facilitate targeted fan engagement and moment-led marketing campaigns. The enterprise currently operates with a workforce of 42 employees and produces over one million automated articles annually for its diverse global client base. The company has raised approximately $7 million in total venture funding, which includes a 2021 Series A financing round led by Bettor Capital. Data Skrive was originally founded in 2018 by Brad Weitz and Jordan Nilsen.
Data Skrive has raised $6.0M across 1 funding round.
Data Skrive has raised $6.0M in total across 1 funding round.
Data Skrive has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Series A in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $6M Series A | — | Bettor Capital | Announced |
Data Skrive has raised $6.0M in total across 1 funding round.
Data Skrive's investors include Bettor Capital.
Data Skrive is a sports technology company that builds a platform for Moment Led Marketing, turning real-time sports data into personalized fan engagement content and outreach across owned channels like CRM, CDP, and CEP systems.[1][2][4] It serves sportsbooks, media brands, publishers, OTT platforms, agencies, teams, and leagues by generating SEO-optimized, localized sports articles and activating content in seconds without engineering effort, solving the problem of rented attention by owning key fan moments to boost loyalty, revenue, and handle growth.[1][2][3][4] Founded in 2018 and based in Seattle, the company has raised $6.29M in Series A funding, reports ~$5M revenue, reaches over 100M monthly readers, and maintains momentum through partnerships with entities like USA Today, AP, and Bettor Capital.[2][3][4]
Data Skrive was founded in 2018 in Seattle, Washington, operating in the sports media and technology space amid rising demand for scalable, data-driven content.[2][3] While specific founders are not detailed in available sources, the company emerged to address gaps in fan engagement by leveraging real-time sports signals—graphed across 1.7B+ datapoints—to create personalized outreach, evolving from content generation to a full platform integrating with existing systems.[1][2] Early traction came through trusted adoption by top sportsbooks, media like USA Today and AP, and teams, with endorsements highlighting its content quality and speed in delivering customized stories to millions of readers.[3][4]
Data Skrive rides the wave of AI-driven sports personalization and real-time fan engagement, fueled by booming sports betting, streaming (OTT), and data analytics trends post-2018 U.S. betting legalization.[2][4] Timing aligns with explosive growth in sports tech, where operators struggle with noise and borrowed attention—Data Skrive counters this by owning "enduring moments" via 1.7B+ datapoints, enhancing retention for sportsbooks and media amid fragmented audiences.[1][4] It influences the ecosystem by enabling publishers and teams to deliver hyper-relevant content, boosting loyalty and revenue while competing with players like Epoxy.ai and Livesport in AI personalization and real-time data.[2]
Data Skrive is poised to scale its Series A momentum through deeper integrations in betting and media, capitalizing on live sports' unmatched real-time attention spikes.[2][4] Trends like AI personalization, legalized betting expansion, and OTT fragmentation will propel growth, potentially evolving it into a core infrastructure for fan-owned channels. As sports brands prioritize relevance over volume, Data Skrive's edge in moment-led precision positions it to redefine engagement, turning casual viewers into lifelong fans.[1][4]
