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DaMENSCH is a Bengaluru, India-based direct-to-consumer apparel company that designs and manufactures men's essential wear, including innerwear, loungewear, and sleepwear. The business utilizes fabric engineering to produce items such as odor-controlling underwear and thermoregulating bamboo vests, targeting the modern Indian men's fashion market. Across its online sales channels, the enterprise maintains a catalog of over 200 stock-keeping units spanning more than 15 distinct apparel categories. Operating at a national scale, the organization has completed over 10 million product shipments to customers across more than 10,000 pin codes throughout the entire country. To finance its continued operations and future product expansion, the company has raised $16.4 million in Series B funding from venture capital investors including A91 Partners, Matrix Partners, Saama Capital, and Whiteboard Capital. DaMENSCH was founded in 2018 by Anurag Saboo and Gaurav Pushkar.
DaMENSCH has raised $25.9M across 3 funding rounds.
DaMENSCH has raised $25.9M in total across 3 funding rounds.
DaMENSCH has raised $25.9M in total across 3 funding rounds.
DaMENSCH's investors include Manoj Kumar, A91 Partners, Matrix Partners, Saama Capital, Whiteboard Capital, Prasun Agarwal, Sudipto Sannigrahi, Ash Lilani, Anshu Prasher, Avnish Bajaj, Addition, Balderton Capital.
DaMENSCH is a Bengaluru-based D2C men's lifestyle brand founded in 2018, specializing in premium innerwear, casual wear, loungewear, and essentials like Deo-Soft and Neo-Skin fabrics.[1][4][5] It serves modern men seeking comfortable, sustainable, and innovative apparel, solving the gap in men's innerwear by offering high-quality, durable options with features like a 500-day fabric warranty to combat fast fashion.[1][4][5] The company has raised ₹220.87 Cr ($25.77 Mn+) in Series B funding, employs 156-162 people, serves over 1 million customers across 200+ cities with 10 million+ shipments, and reported ₹91.5 Cr+ revenue in FY24, targeting ₹500 Cr offline and online by 2025 with 100 stores.[1][5][7]
DaMENSCH was founded in 2018 by Anurag Saboo and Gaurav Pushkar, who identified a major oversight in the men's fashion market—particularly innerwear lacking quality fabrics, styles, and colors.[1][5][6] Starting with innerwear as the most neglected category, they expanded to loungewear, tank tops, outerwear, and lifestyle accessories, emphasizing the "3 Cs": Comfort, Confidence, and Consciousness.[4][5] Early traction came from D2C ecommerce, growing to the 3rd largest men's essentials brand in India with 4.8 average online ratings and retail in 200+ cities.[5]
DaMENSCH rides the D2C boom in India's menswear market, leveraging ecommerce tech stacks for omnichannel expansion amid rising demand for sustainable, premium basics over fast fashion.[1][2][4][7] Timing aligns with post-pandemic shifts to online apparel (10M+ shipments) and offline retail push (100 stores by 2024), fueled by investor interest from A91 Partners, Matrix Partners, and others in scalable consumer brands.[1][7] It influences the ecosystem by adopting composable commerce—headless platforms and real-time data—to reduce costs, enhance personalization, and streamline logistics, setting a model for fashion D2Cs balancing online (₹500 Cr target) and offline growth.[2][3]
DaMENSCH is poised for hypergrowth toward ₹1,000 Cr revenue by 2025 via store expansion and omnichannel tech, building on FY24's ₹91.5 Cr and Series B momentum.[1][7] Trends like sustainable fashion, AI-driven personalization, and India's expanding menswear market (e.g., inclusive sizing) will shape its path, potentially elevating it to top D2C player with further funding or IPO.[5][6] Its tech-forward evolution—from innerwear innovator to lifestyle leader—could redefine comfort for modern men, bridging innovation gaps in a conscious consumer era.
DaMENSCH has raised $25.9M across 3 funding rounds. Most recently, it raised $2.6M Series B Extension in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 2, 2024 | $2.6M Series B Plus | Manoj Kumar | A91 Partners, Matrix Partners, Saama Capital, Whiteboard Capital | Announced |
| Feb 28, 2022 | $16.3M Series B | Prasun Agarwal | Sudipto Sannigrahi, ASH Lilani, Anshu Prasher | Announced |
| Nov 1, 2020 | $7M Series A | Avnish Bajaj | Addition, Balderton Capital, Matrix Partners India, Alteria Capital, ASH Lilani, Anshu Prasher | Announced |
