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DaMENSCH is a technology company.
DaMENSCH has raised $25.9M across 3 funding rounds.
DaMENSCH has raised $25.9M in total across 3 funding rounds.
DaMENSCH is a premium and sustainable menswear brand that focuses on creating high-quality, thoughtfully designed innerwear and loungewear for modern men. They emphasize innovation and sustainability in their products.
DaMENSCH has raised $25.9M in total across 3 funding rounds.
DaMENSCH's investors include Manoj Kumar, A91 Partners, Matrix Partners, Saama Capital, Whiteboard Capital, Prasun Agarwal, Sudipto Sannigrahi, Ash Lilani, Anshu Prasher, Avnish Bajaj, Addition, Balderton Capital.
DaMENSCH is a Bengaluru-based D2C men's lifestyle brand founded in 2018, specializing in premium innerwear, casual wear, loungewear, and essentials like Deo-Soft and Neo-Skin fabrics.[1][4][5] It serves modern men seeking comfortable, sustainable, and innovative apparel, solving the gap in men's innerwear by offering high-quality, durable options with features like a 500-day fabric warranty to combat fast fashion.[1][4][5] The company has raised ₹220.87 Cr ($25.77 Mn+) in Series B funding, employs 156-162 people, serves over 1 million customers across 200+ cities with 10 million+ shipments, and reported ₹91.5 Cr+ revenue in FY24, targeting ₹500 Cr offline and online by 2025 with 100 stores.[1][5][7]
DaMENSCH was founded in 2018 by Anurag Saboo and Gaurav Pushkar, who identified a major oversight in the men's fashion market—particularly innerwear lacking quality fabrics, styles, and colors.[1][5][6] Starting with innerwear as the most neglected category, they expanded to loungewear, tank tops, outerwear, and lifestyle accessories, emphasizing the "3 Cs": Comfort, Confidence, and Consciousness.[4][5] Early traction came from D2C ecommerce, growing to the 3rd largest men's essentials brand in India with 4.8 average online ratings and retail in 200+ cities.[5]
DaMENSCH rides the D2C boom in India's menswear market, leveraging ecommerce tech stacks for omnichannel expansion amid rising demand for sustainable, premium basics over fast fashion.[1][2][4][7] Timing aligns with post-pandemic shifts to online apparel (10M+ shipments) and offline retail push (100 stores by 2024), fueled by investor interest from A91 Partners, Matrix Partners, and others in scalable consumer brands.[1][7] It influences the ecosystem by adopting composable commerce—headless platforms and real-time data—to reduce costs, enhance personalization, and streamline logistics, setting a model for fashion D2Cs balancing online (₹500 Cr target) and offline growth.[2][3]
DaMENSCH is poised for hypergrowth toward ₹1,000 Cr revenue by 2025 via store expansion and omnichannel tech, building on FY24's ₹91.5 Cr and Series B momentum.[1][7] Trends like sustainable fashion, AI-driven personalization, and India's expanding menswear market (e.g., inclusive sizing) will shape its path, potentially elevating it to top D2C player with further funding or IPO.[5][6] Its tech-forward evolution—from innerwear innovator to lifestyle leader—could redefine comfort for modern men, bridging innovation gaps in a conscious consumer era.
DaMENSCH has raised $25.9M across 3 funding rounds. Most recently, it raised $2.6M Series B Extension in May 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 2, 2024 | $2.6M Series B Extension | Manoj Kumar | A91 Partners, Matrix Partners, Saama Capital, Whiteboard Capital |
| Feb 28, 2022 | $16.3M Series B | Prasun Agarwal | Sudipto Sannigrahi, Ash Lilani, Anshu Prasher |
| Nov 1, 2020 | $7.0M Series A | Avnish Bajaj | Addition, Balderton Capital, Matrix Partners India, Alteria Capital, Ash Lilani, Anshu Prasher |