Dalia Research
Dalia Research is a company.
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Leadership Team
Key people at Dalia Research.
Dalia Research is a company.
Key people at Dalia Research.
Dalia Research is a Berlin-based technology startup founded in 2013 that provides real-time consumer and opinion insights through a global network of mobile apps and micro-surveys.[1][2][6] It serves market research agencies, organizations, universities, and NGOs—such as Nielsen, Ipsos, Kantar/WPP, UNICEF, and Stanford University—by collecting data on market trends, attitudes, perceptions, and public opinion across over 80-100 countries, processing hundreds of millions of answers monthly to represent 90% of the world's population.[1][2][5][6] The company solves the market research industry's stagnation with outdated methods like desktop surveys and phone calls by leveraging smartphone penetration for faster, higher-quality, scalable data at unprecedented speed.[1][2]
Since its launch, Dalia has generated over a billion answers and raised €6.5 million in Series A funding in 2017 from Balderton Capital, Wellington Partners, and IBB-Bet to expand data science and engineering.[2][5] It demonstrates strong growth momentum, evolving into a B2B/SaaS platform that powers strategic decision-making for leading clients.[2][6]
Dalia Research emerged from the founder's background in traditional market research and opinion polling in Germany, where the industry was "stuck" with legacy technologies like desktop surveys and landline calls amid rising mobile usage.[1] Launched in 2013 as a young Berlin startup, it pioneered mobile-first surveys via a network of apps to ask global users about politics, consumer trends, brand perception, and macroeconomic sentiment in real-time.[1][2][6] Early traction came from partnering with top market research firms lacking mobile reach, including projects like pan-European polling on political issues and challenges.[1][2]
Pivotal moments include rapid scaling to 96 countries, serving high-profile clients like the European Council on Foreign Relations and Bertelsmann Foundation, and the 2017 €6.5M Series A to fuel machine learning and analytics investments.[2]
Dalia Research rides the explosive growth in global smartphone ownership, disrupting the €63 billion market research industry pressured to modernize data collection amid declining response rates for legacy methods.[2] Its timing aligns with the shift to mobile and real-time analytics, enabling unprecedented scale in emerging markets and providing "the voice of billions" for trends like brand perception and public sentiment.[1][5] Market forces favoring Dalia include rising demand for high-quality, attributable data in a post-desktop era, influencing the ecosystem by empowering agencies, governments, and NGOs with faster insights—such as European-wide polling—that shape policy, marketing, and strategy.[1][2]
Dalia Research stands out as a pioneer in mobile-powered insights, with its global scale and tech-driven model positioning it for continued dominance in real-time research. Next steps likely involve deeper AI integration for predictive analytics, further engineer hires, and expansion into new verticals like AI-enhanced sentiment tracking amid growing data privacy regulations. As smartphone saturation hits 90%+ globally, Dalia's influence will expand, redefining how organizations harness consumer voices for decisions—from startups validating products to institutions gauging public mood—solidifying its role as the go-to engine for the insights economy.[2][5]
Key people at Dalia Research.
