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§ Private Profile · New York City, NY, USA
E-commerce brand acquirer that buys and scales Amazon FBA businesses for online marketplaces, focused on consumer goods.
D1 Brands is a Valley Stream, New York-based e-commerce aggregator that acquires, builds, and scales third-party private label businesses operating on the Amazon FBA platform. Prior to its recent corporate consolidation, the company managed a portfolio of 20 consumer goods brands and employed a workforce of over 85 people to drive enterprise-level operations and omnichannel expansion. The aggregator successfully raised $131.5 million in total funding from a syndicate of institutional investors that includes CoVenture, Crossbeam Venture Partners, and Pace Capital. In May 2023, the firm officially merged with Suma Brands to establish a new combined entity known as The Ambr Group, creating a consolidated portfolio of more than 30 brands generating over $100 million in annual revenue. D1 Brands was founded in 2020 by co-chief executive officers Yaz Malas and Mohammad Usman.
D1 Brands has raised $120.0M across 1 funding round.
D1 Brands has raised $120.0M in total across 1 funding round.
D1 Brands has raised $120.0M across 1 funding round. Most recently, it raised $120.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $120M Series A | Crossbeam Venture Partners, CoVenture | ID8 Investments | Announced |
D1 Brands is an e-commerce aggregator that buys, builds, and grows Fulfillment by Amazon (FBA) businesses, specializing in acquiring private-label brands sold on Amazon.[1][2] Founded in 2020 and based in Valley Stream, New York, the company raised $131.5M, owns around 20 brands (e.g., MozArt arts supplies and Equinox hair shears), and was reported as profitable with projected $100M revenue by year-end at the time of its funding.[1][3] It serves Amazon sellers by offering fast acquisitions (average 27-day close, 100% rate) and scales their operations using seller expertise.[2]
In May 2023, D1 Brands merged with Suma Brands to form Ambr Group, marking its evolution from independent operator to part of a larger entity in the competitive FBA aggregation space.[1]
D1 Brands was founded in 2020 by co-CEOs Yaz Malas and Mohammad Usman, both experienced Amazon-native third-party sellers who transitioned into aggregation.[1][2][3] Usman built the flagship Equinox brand after early lessons from failed product attempts, like unprofitable packaging experiments, honing skills in private-label products optimized for online marketplaces.[1] The idea emerged from their seller backgrounds, spotting opportunities to acquire and professionalize FBA brands amid booming e-commerce.
Early traction came via a funding round led by CoVenture and Crossbeam Venture Partners (plus ID8), blending debt and equity to fuel acquisitions, international expansion, and hiring—positioning D1 as a profitable player against giants like Thrasio.[1]
D1 Brands rides the e-commerce aggregation wave, consolidating fragmented FBA private labels amid Amazon's dominance in B2C sales.[1] Timing aligned with 2020's online shopping surge, enabling rapid scaling against peers like Thrasio (valued at $4B on $500M revenue).[1] Market forces like rising seller exit demand and Amazon's logistics favor aggregators with seller DNA, influencing the ecosystem by professionalizing DTC brands, boosting efficiency, and expanding global reach—though the 2023 Ambr merger reflects sector consolidation pressures.[1][2]
Post-2023 merger into Ambr Group, D1's brands likely integrate into a larger portfolio, amplifying scale for international growth and new acquisitions amid maturing FBA markets.[1] Trends like AI-driven inventory and Amazon's ad expansions will shape trajectories, potentially evolving its influence toward diversified marketplaces beyond Amazon. As e-commerce matures, expect D1's seller roots to drive resilient outperformance in a consolidating aggregator landscape.
D1 Brands has raised $120.0M in total across 1 funding round.
D1 Brands's investors include Crossbeam Venture Partners, CoVenture, ID8 Investments.