Loading organizations...
§ Private Profile · Salt Lake City, UT, USA
Technology company providing an AI-powered SaaS platform for visual intuitive search in e-commerce, enhancing user experience and reducing costs.
Dónde is a New York and Tel Aviv-based technology company that provides a software-as-a-service platform utilizing artificial intelligence, computer vision, and natural language processing to power visual search capabilities for e-commerce websites. The enterprise software allows online retail merchants to automate product tagging, respond rapidly to emerging consumer trends, and reduce operational costs associated with manual catalog management. Prior to its strategic exit, the technology company operated with a team of 16 employees and secured $10.02 million in total venture capital funding. Dónde received financial backing from institutional investors including Matrix Partners and UpWest, alongside support from executives associated with Google and AliExpress. The business operated independently until it was acquired by e-commerce giant Shopify in July 2021 to enhance its retail search infrastructure. The organization was originally founded in 2014 by entrepreneur Ronen Luzon.
Dónde has raised $7.7M across 3 funding rounds.
Dónde has raised $7.7M in total across 3 funding rounds.
Dónde has raised $7.7M across 3 funding rounds. Most recently, it raised $6.5M Donde - Series A in February 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 13, 2019 | $6.5M Series A | Hardi Meybaum | — | Announced |
| Feb 1, 2014 | $1M Seed | — | Allos Ventures, GE Ventures, High Alpha, Hyde Park Venture Partners, Dave Knox, Greg Kidd, ROB Mcdonald | Announced |
| Jul 1, 2013 | $170K Seed | — | Allos Ventures, GE Ventures, High Alpha, Hyde Park Venture Partners, Dave Knox, Greg Kidd, ROB Mcdonald | Announced |
Dónde has raised $7.7M in total across 3 funding rounds.
Dónde's investors include Hardi Meybaum, Allos Ventures, GE Ventures, High Alpha, Hyde Park Venture Partners, Dave Knox, Greg Kidd, Rob McDonald.
Donde is a technology company that built a SaaS platform leveraging AI, Computer Vision, and Natural Language Processing to enable visual intuitive search for e-commerce sites.[1] It serves e-commerce businesses by solving the problem of inefficient product discovery, allowing merchants to react faster to trends, reduce operational costs, and enhance user experience through more natural, image-based searching that mimics how shoppers think.[1] Founded in 2014 and based in New York, Donde raised $10.02M before being acquired by Shopify in July 2021, integrating its capabilities into a major e-commerce ecosystem.[1]
The platform's growth momentum culminated in acquisition, reflecting strong validation in the competitive visual search space, where it competed by shortening purchase times and improving conversion rates for online retailers.[1]
Donde was founded in 2014 by Liat Zakay (CEO) and Shai Katzir (former CTO), with roots as an Israeli startup initially focused on fashion under the name Donde Fashion Inc. or Donde Search.[1][5] The idea emerged from recognizing gaps in traditional e-commerce search, which failed to capture visual and intuitive shopper behaviors, prompting the duo to develop AI-driven tools for more human-like product discovery.[1] Early traction came from its award-winning technology that transformed online shopping, leading to $10.02M in funding and eventual acquisition by Shopify in 2021—a pivotal moment that scaled its impact globally.[1]
Donde stood out in the e-commerce search market through these key strengths:
Donde rode the visual search and AI personalization wave in e-commerce, a trend exploding with mobile shopping and social commerce where 80%+ of consumers are visual decision-makers.[1] Timing was ideal amid the 2010s e-commerce boom and post-2020 acceleration, as retailers sought tools to combat cart abandonment from poor discovery—market forces like rising AI adoption and Shopify's dominance favored innovators like Donde.[1] By acquisition, it influenced the ecosystem by embedding advanced search into Shopify's merchant tools, pushing competitors toward similar AI integrations and elevating standards for intuitive retail tech.[1]
Post-2021 Shopify acquisition, Donde's tech likely powers enhanced visual search features within Shopify's ecosystem, with next steps focusing on deeper AI evolutions like generative search or AR try-ons amid trends in conversational commerce and edge AI.[1] Rising omnichannel retail and privacy-focused personalization will shape its trajectory, potentially expanding influence as Shopify targets $1T+ global e-commerce. This positions Donde's legacy as a catalyst for more human-like shopping, transforming how merchants worldwide compete in an AI-driven market—echoing its original mission to redefine online discovery.[1]