D-MARKET Electronic Services & Trading

D-MARKET Electronic Services & Trading operates Hepsiburada, a leading e-commerce platform in Türkiye. It functions as a comprehensive digital marketplace, connecting millions of consumers with a vast product catalog. The company utilizes a hybrid model, integrating direct sales with a third-party marketplace, and offers services for payments, logistics, and fulfillment to over 100,000 merchants.

Hepsiburada was founded in 2000 by Hanzade Doğan Boyner, who identified significant online retail potential in Turkey. Her foresight established a foundational platform for the nation's digital economy. The company also empowers women entrepreneurs through dedicated digital capability programs, reflecting a strong commitment to social impact.

Hepsiburada serves consumers seeking products and merchants aiming for broader market access. Its vision prioritizes enhancing value for both buyers and sellers, fostering economic inclusion through digital tools. The company seeks to connect businesses to new customer segments and facilitate global expansion.