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§ Private Profile · San Francisco, CA, USA
Fintech SaaS platform offering an end-to-end white-label loyalty platform for credit unions, integrating custom rewards and marketing automation.
Founded in 2021 by Sukhman Dulay and Will Christodoulou, Cyder is a financial technology company based in Toronto providing a white-label loyalty platform for credit unions. The software integrates directly into existing banking applications, allowing institutions to track and incentivize over one hundred member behaviors like new account openings and local business support. This platform serves more than twenty credit union partners across the United States and Canada, representing a combined user base exceeding one million five hundred thousand members. To support market expansion, the company secured a three million dollar seed round led by Conexus Venture Capital, following an earlier raise of one million five hundred thousand dollars. Additional financial backing comes from recognizable investors including MaRS IAF, Graphite Ventures, and Desjardins, alongside a notable pitch appearance on the popular television show Dragons Den.
Cyder has raised $4.1M across 2 funding rounds.
Cyder has raised $4.1M in total across 2 funding rounds.
Cyder has raised $4.1M in total across 2 funding rounds.
Cyder's investors include Conexus Venture Capital, Graphite Ventures, MaRS IAF, Sprout Fund, Arlene Dickinson, Aperture Group, Desjardins Capital, MaRS.
Cyder has raised $4.1M across 2 funding rounds. Most recently, it raised $3.0M Seed in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 13, 2026 | $3M Seed | Conexus Venture Capital | Graphite Ventures, MaRS IAF, Sprout Fund | Announced |
| Dec 9, 2024 | $1.1M Pre Seed | — | Arlene Dickinson, Aperture Group, Desjardins Capital, MARS | Announced |