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Cuvama develops an AI-native value selling platform designed for B2B SaaS revenue teams. The platform empowers users to effectively discover, articulate, and deliver value throughout the sales cycle and customer lifecycle. It integrates capabilities for creating value cases and demonstrating return on investment, aiming to align buying and selling experiences around tangible business outcomes rather than product features.
The company was co-founded by Mrinal (MG) Gurbaxani and Alex Smith. Their venture emerged from extensive experience, encompassing over 15 years in value-based pricing and selling consultancy for numerous B2B clients. This deep engagement revealed a consistent challenge in scaling value-driven conversations, leading to the insight that a dedicated software solution was needed to operationalize and democratize value selling practices.
Cuvama's product serves B2B sales teams, presales, customer success departments, and growing enterprises. The company's vision centers on enabling organizations to consistently "sell value, not products," fostering a more strategic and impactful engagement with customers. It aims to equip revenue teams with the tools necessary to move beyond transactional selling, ensuring a future where value realization is central to every customer interaction.
Cuvama has raised $3.8M across 2 funding rounds.
Cuvama has raised $3.8M in total across 2 funding rounds.
Cuvama has raised $3.8M in total across 2 funding rounds.
Cuvama's investors include Boost Capital, Angel Invest, Runa Capital.
Cuvama is a customer value discovery platform that equips sales teams, presales, value teams, customer success teams, and scale-ups with tools for sales discovery, value-based selling, business case development, and success plan tracking.[1][2] It addresses the challenge of B2B go-to-market teams failing to connect with customers by helping uncover pain points, sell outcomes rather than products, and reinforce post-sale success, serving sales-focused organizations seeking to quantify and articulate business impact.[1][2] With a focus on dynamic, data-rich business cases, Cuvama streamlines sales processes and improves value communication, as evidenced by positive user feedback on its transformative impact.[3]
Founded in 2017 and headquartered in Huddersfield, United Kingdom, the company operates in the content and collaboration software space with under 25 employees and revenue below $5 million, positioning it as an agile player in sales enablement.[1][2]
Cuvama emerged in 2017 amid frustrations in B2B sales and customer success, where teams struggled to connect with customers who prioritize problem-solving outcomes over additional products.[2] The platform was built specifically to guide sales and customer success with unique value propositions, uncovering customer pain, selling outcomes, and reinforcing success—responding directly to providers failing to win and retain customers.[1][2]
Key figures include team members like Saagar, Josh, Tom, and MG, praised for their agile, innovative approach and deep technical expertise, fostering collaborative partnerships that feel like extensions of client teams.[3] Early traction is reflected in its evolution into a specialized value selling solution, with consistent platform updates addressing user needs and driving adoption among sales professionals.[3]
Cuvama stands out in the competitive sales enablement landscape through these key strengths:
Competitors like Zebrafi, Minoa, and Teamgate offer related tools but lack Cuvama's emphasis on customer value discovery tailored for scale-ups.[1]
Cuvama rides the surging trend of value-based selling in B2B SaaS, where buyers demand ROI proof amid economic pressures and longer sales cycles, amplifying the need for outcome-selling over feature pitches.[1][2][3] Its 2017 founding timed perfectly with the maturation of sales enablement tech, as AI-driven insights and remote selling post-pandemic heightened demands for data-backed business cases.[3]
Market forces like rising customer expectations for measurable impact favor Cuvama, enabling scale-ups to prioritize pipelines, boost close rates, and retain clients in a crowded field of CRMs and enablement tools.[1] By influencing sales ecosystems through professional, compelling value propositions, it empowers GTM teams to cut through noise, fostering broader adoption of customer-centric strategies.[2][3]
Cuvama's momentum lies in its niche mastery of value discovery, with expanding analytics, customizations, and integrations poised to capture more enterprise sales teams amid AI-enhanced selling trends.[3] Expect growth through partnerships and feature expansions targeting ROI quantification, as B2B buyers increasingly prioritize outcomes in volatile markets.
As sales evolve toward hyper-personalized, data-proven narratives, Cuvama could amplify its ecosystem role, scaling from UK roots to global scale-up enabler—reinforcing its core mission to transform average reps into outcome-selling experts.[1][2][3]
Cuvama has raised $3.8M across 2 funding rounds. Most recently, it raised $2.8M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 6, 2024 | $2.8M Seed | Boost Capital | |
| Mar 1, 2022 | $1.0M Seed | Angel Invest, Runa Capital |