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§ Private Profile · South Yarra, Victoria, Australia
AI-powered ad production platform automating digital ad campaign creation and refinement for marketers and agencies.
Based in Melbourne, Victoria, Australia, Cuttable is an advertising technology company that provides an AI-powered software platform to automate the creation, editing, and resizing of digital ad campaigns. The SaaS platform targets marketers and advertising agencies by eliminating manual video production and formatting tasks for major social media networks, including Facebook and Instagram. To support its operations and ongoing platform development, the enterprise has raised $10 million in total seed funding across two tranches, backed by lead investor Square Peg Capital alongside participating venture firms Rampersand and Brand Fund. The company generates revenue by supplying its automated content agency tools to a variety of direct-to-consumer brands and corporate entities, with a commercial customer portfolio that includes Catch, Nando’s, and Powershop. Cuttable was officially established in 2023 by co-founders Sam Kroonenburg, Jack White, and Ed Ring.
Cuttable has raised $16.7M across 3 funding rounds.
Cuttable has raised $16.7M in total across 3 funding rounds.
Cuttable is an AI-powered automated content agency that enables eCommerce brands to create, repurpose, edit, approve, publish, and optimize high-performing digital ads for Meta platforms like Facebook and Instagram in minutes.[1][2][3][4][6] Founded in 2021 (with some sources noting 2023), the company serves growing eCommerce stores, particularly on Shopify, by solving the challenge of producing professional-grade ad creatives without large teams, budgets, or weeks of production time—delivering brand-consistent ads that blend marketing science, advertising expertise, and AI for superior performance.[1][2][3][4][6] It has raised $3.64M USD (approximately $10M AUD) in seed funding led by Square Peg and Rampersand, achieving early traction with brands like Penfolds, Nando's, Medibank, TileCloud, Frank Body, and Mihan Aromatics, where users report ROAS up to 8.5x and significant time savings.[2][3][4][6]
Cuttable was founded by Sam Kroonenberg, who previously led a $2 billion exit from A Cloud Guru (sold to Pluralsight in 2021), alongside co-founders Jack White (co-founder and co-CEO of advertising agency Sunday Gravy) and Edward (Ed) Ring (co-founder and COO).[2][3][4] The idea emerged from White's firsthand experience at Sunday Gravy, where he identified inefficiencies in ad production, prompting the team to build an AI solution that automates the entire creative process without briefs or back-and-forth.[3] Pivotal early moments include securing seed funding in 2024 from Rampersand (and Square Peg), rapid adoption by Australian brands, and a bold U.S. launch in late 2025 with a guerrilla campaign in Los Angeles—hand-delivering flyers and offering 3.1 billion free AI-generated ads to U.S. eCommerce stores ahead of Black Friday.[2][3][4]
Competitors like Runway (creative AI tools), Rocketium (creative ops platform), and Swivel (ad optimization) focus on narrower aspects, but Cuttable uniquely combines full automation, Meta-specific optimization, and agency-grade creativity in one platform.[1]
Cuttable rides the generative AI wave transforming marketing and advertising, where AI automation addresses the $500B+ global ad market's pain points: slow creative production, high costs, and scaling challenges for eCommerce amid rising platform algorithms like Meta's.[1][2][4][6] Timing is ideal post-2025 AI maturity, with eCommerce booming (e.g., Black Friday surges) and tools like Shopify integrations enabling rapid adoption for SMBs democratizing enterprise-level output.[2][4] Market forces favoring it include AI's productivity gains (10x for creatives), Meta's emphasis on fresh creatives for better delivery, and investor interest from VCs like Rampersand spotting category disruption.[3] It influences the ecosystem by supercharging indie brands (e.g., solo founders with kids launching pro ads), reducing agency dependency, and setting a model for AI-native "creative agencies" that could expand to other platforms.[3][4][6]
Cuttable is poised to scale aggressively post-U.S. launch, leveraging its giveaway's buzz, hundreds of early users, and funding to capture Meta-dependent eCommerce (Shopify stores represent a massive TAM).[2][4] Next steps likely include platform expansions (e.g., TikTok, Google), deeper analytics/AI testing, and enterprise features, fueled by trends like multimodal AI for video and real-time optimization.[1][3][6] As AI evolves, Cuttable's blend of human expertise and automation positions it to redefine ad agencies, potentially achieving unicorn trajectory like founder Kroonenberg's prior venture—empowering "every business" with elite creatives amid intensifying AI-marketing convergence.[2][3][4] This automated edge, born from Aussie grit and global ambition, turns ad creation from bottleneck to superpower.
Cuttable has raised $16.7M in total across 3 funding rounds.
Cuttable's investors include Ben Duncan, AirTree Ventures, Glitch Capital, Rampersand, Breakthrough Energy Ventures, M13, Microsoft, Square Peg Capital, Kirstin Hunter, Preethi Mohan, Taryn Pieterse.
Cuttable has raised $16.7M across 3 funding rounds. Most recently, it raised $5.7M Other Equity in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 23, 2026 | $5.7M Venture Round | — | BEN Duncan, Airtree Ventures, Glitch Capital, Rampersand | Announced |
| Aug 1, 2025 | $5M Seed | — | Breakthrough Energy Ventures, M13, Microsoft, Square PEG Capital | Announced |
| Jul 1, 2024 | $6M Seed | — | Breakthrough Energy Ventures, M13, Microsoft, Square PEG Capital, Kirstin Hunter, Preethi Mohan, Taryn Pieterse | Announced |