Cuttable is a technology company.
Cuttable is a platform designed to streamline the creation of advertising content, enabling brands to produce a high volume of ad variations quickly and efficiently.
Cuttable has raised $11.0M across 2 funding rounds.
Cuttable has raised $11.0M in total across 2 funding rounds.
Cuttable is an AI-powered automated content agency that enables eCommerce brands to create, repurpose, edit, approve, publish, and optimize high-performing digital ads for Meta platforms like Facebook and Instagram in minutes.[1][2][3][4][6] Founded in 2021 (with some sources noting 2023), the company serves growing eCommerce stores, particularly on Shopify, by solving the challenge of producing professional-grade ad creatives without large teams, budgets, or weeks of production time—delivering brand-consistent ads that blend marketing science, advertising expertise, and AI for superior performance.[1][2][3][4][6] It has raised $3.64M USD (approximately $10M AUD) in seed funding led by Square Peg and Rampersand, achieving early traction with brands like Penfolds, Nando's, Medibank, TileCloud, Frank Body, and Mihan Aromatics, where users report ROAS up to 8.5x and significant time savings.[2][3][4][6]
Cuttable was founded by Sam Kroonenberg, who previously led a $2 billion exit from A Cloud Guru (sold to Pluralsight in 2021), alongside co-founders Jack White (co-founder and co-CEO of advertising agency Sunday Gravy) and Edward (Ed) Ring (co-founder and COO).[2][3][4] The idea emerged from White's firsthand experience at Sunday Gravy, where he identified inefficiencies in ad production, prompting the team to build an AI solution that automates the entire creative process without briefs or back-and-forth.[3] Pivotal early moments include securing seed funding in 2024 from Rampersand (and Square Peg), rapid adoption by Australian brands, and a bold U.S. launch in late 2025 with a guerrilla campaign in Los Angeles—hand-delivering flyers and offering 3.1 billion free AI-generated ads to U.S. eCommerce stores ahead of Black Friday.[2][3][4]
Competitors like Runway (creative AI tools), Rocketium (creative ops platform), and Swivel (ad optimization) focus on narrower aspects, but Cuttable uniquely combines full automation, Meta-specific optimization, and agency-grade creativity in one platform.[1]
Cuttable rides the generative AI wave transforming marketing and advertising, where AI automation addresses the $500B+ global ad market's pain points: slow creative production, high costs, and scaling challenges for eCommerce amid rising platform algorithms like Meta's.[1][2][4][6] Timing is ideal post-2025 AI maturity, with eCommerce booming (e.g., Black Friday surges) and tools like Shopify integrations enabling rapid adoption for SMBs democratizing enterprise-level output.[2][4] Market forces favoring it include AI's productivity gains (10x for creatives), Meta's emphasis on fresh creatives for better delivery, and investor interest from VCs like Rampersand spotting category disruption.[3] It influences the ecosystem by supercharging indie brands (e.g., solo founders with kids launching pro ads), reducing agency dependency, and setting a model for AI-native "creative agencies" that could expand to other platforms.[3][4][6]
Cuttable is poised to scale aggressively post-U.S. launch, leveraging its giveaway's buzz, hundreds of early users, and funding to capture Meta-dependent eCommerce (Shopify stores represent a massive TAM).[2][4] Next steps likely include platform expansions (e.g., TikTok, Google), deeper analytics/AI testing, and enterprise features, fueled by trends like multimodal AI for video and real-time optimization.[1][3][6] As AI evolves, Cuttable's blend of human expertise and automation positions it to redefine ad agencies, potentially achieving unicorn trajectory like founder Kroonenberg's prior venture—empowering "every business" with elite creatives amid intensifying AI-marketing convergence.[2][3][4] This automated edge, born from Aussie grit and global ambition, turns ad creation from bottleneck to superpower.
Cuttable has raised $11.0M in total across 2 funding rounds.
Cuttable's investors include Breakthrough Energy Ventures, M13, Microsoft, Square Peg Capital.
Cuttable has raised $11.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in August 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2025 | $5.0M Seed | Breakthrough Energy Ventures, M13, Microsoft, Square Peg Capital | |
| Jul 1, 2024 | $6.0M Seed | Breakthrough Energy Ventures, M13, Microsoft, Square Peg Capital |