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Key people at Cubesales.
Cubesales was founded in 2012 by Ruta Raju (Co Founder).
Cubesales is a Delhi, India-based sales solutions company that focuses on commercial trading activities and provides specialized services related to enterprise sales processes and actionable business insights. The organization operates primarily within the broader commercial trading sector, utilizing a traditional trading-based revenue model to facilitate its ongoing corporate operations and market activities. At present, the enterprise maintains an active corporate registration status, though specific financial metrics regarding its annual revenue generation, total venture funding raised, current market valuation, or total employee count remain undisclosed to the public market. Furthermore, detailed information concerning its specific target customer base, proprietary product offerings, lead institutional investors, or strategic corporate partnerships has not been publicly disclosed in available financial databases. The organization was originally incorporated under the legal name E Cube Sales Solutions Private Limited in 2011 by currently undisclosed founders.
Cubesales was founded in 2012 by Ruta Raju (Co Founder).
Key people at Cubesales.
CubeSales does not appear to refer to a single prominent company based on available data; instead, search results point to multiple entities with similar names, primarily small sales-focused software or service providers. The most detailed matches include CUBE (from cubegroup.global), a platform for digital customer experiences in retail and hospitality, delivering in-store, online, and on-hold content across 60+ countries[1]; CubeUSA's Sales module (cube-usa.com), a software tool for sales automation, lead management, estimating, and analytics to streamline deal-closing[2]; and Cube (cubesoftware.com), a New York-based FP&A platform with strong sales team performance metrics[3]. Smaller Indian firms like E Cube Sales Solutions (enhancing sales productivity) and Cube Sales Private Limited also exist but lack growth details[4][5][6].
These companies primarily serve retail, hospitality, sales teams, and finance professionals by solving issues like content delivery, workflow inefficiencies, and financial planning. CUBE emphasizes flexible, real-time updates integrating with POS, music services, and IoT for brand experiences[1], while CubeUSA targets business insights and automation[2]. Cube (FP&A) shows high quota attainment (better than 71st percentile in software) and focuses on spreadsheet-native tools for finance workflows[3].
CUBE's roots trace to 2003, when its team began developing expertise in MOH (music-on-hold), audio messaging, telecom, IT, IoT, and AI, evolving from solving technical challenges in mobile accessories, embedded systems, and healthcare billing to launching the CUBE platform in 2011 for global in-store and digital experiences[1]. Key figures include Chester Hull (VP Operations, serial entrepreneur who partnered with parent company ESI to expand in the US) and Bertus van der Linden (Technical Director handling firmware, backend, and transaction processing)[1].
CubeUSA's sales module lacks explicit founding details but integrates into a broader business software suite, emphasizing practical sales tools developed for efficiency[2]. Cube (FP&A, New York, 51-250 employees) is described as a venture capital-backed software firm, with no specific founders named, but it has built a reputation for product-market fit (3.8/5 rating)[3]. Indian entities like E Cube Sales Solutions (incorporated 2011, Delhi) and Cube Sales Private Limited (2011, Madhya Pradesh) started as sales solution providers with minimal public backstory[4][5][6].
These stand out via practical, integrable tools over generic software, with CUBE's IoT/AI heritage enabling "future-proof" experiences[1].
These CubeSales-related entities ride trends in digital transformation for customer experience (CUBE's in-store/online convergence amid IoT growth)[1], sales enablement automation (CubeUSA addressing CRM inefficiencies in a post-pandemic remote sales era)[2], and FP&A modernization (Cube leveraging spreadsheets in fintech's data-driven shift)[3]. Timing favors them as retail digitizes (e.g., omnichannel demands) and sales teams seek AI-enhanced workflows amid economic pressures. They influence ecosystems by enabling smaller businesses to compete via affordable integrations, though fragmented naming limits broader impact compared to giants like Salesforce[2][3].
Near-term, expect CUBE to expand IoT/AI applications in emerging markets, CubeUSA to deepen CRM integrations, and Cube FP&A to scale sales hiring given strong metrics[1][2][3]. Rising AI automation and hybrid retail trends will propel growth, potentially consolidating similar "Cube" brands under larger players. Their edge in niche, user-friendly tools positions them to shape accessible tech for SMBs, echoing the query's nod to CubeSales as a versatile company archetype.
