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CropX provides a comprehensive digital agronomy platform designed for farm management, integrating precision hardware and software. Its core offering aggregates diverse data from soil sensors, IoT devices, and farm machinery, transforming it into actionable insights for irrigation planning, disease control, crop nutrition monitoring, and effluent management. The system simplifies field data management and offers features like actual evapotranspiration (ET) monitoring and extensive farm data connectivity.
The company was founded in 2013 in New Zealand, initially focusing on advancing soil sensor technology and digital platforms for data access and insight generation. CropX later relocated to Israel in 2017, leveraging the country’s expertise in water-efficient irrigation. This foundational insight propelled the development of a system that helps farmers make data-driven decisions to optimize resource use.
CropX serves growers and agribusinesses seeking to enhance agricultural operations through precise agronomic decisions. The platform’s vision is to activate the power of technology for agriculture, contributing to a future of food security on a healthy planet. It aims to deliver significant agronomic value through user-friendly solutions that minimize inputs while maximizing yields, fostering transparency across the agricultural supply chain.
CropX has raised $50.0M across 4 funding rounds.
CropX has raised $50.0M in total across 4 funding rounds.
CropX has raised $50.0M in total across 4 funding rounds.
CropX's investors include Eric Olsen, AngelList Syndicator, MMC Ventures, OurCrowd, Andy Chung, Ben Kaminski, Errol Damelin, Yair Shamir, Vincent Vliebergh, Finistere Ventures, NTT Finance, Reinke Irrigation.
CropX is a precision‑agriculture technology company that builds a cloud‑based agronomic farm management system combining easy‑to‑install soil and weather sensors, satellite and machinery data, and AI‑backed agronomic models to deliver irrigation, disease, and nutrition recommendations and supply‑chain reporting for farmers and agribusinesses[2][1]. CropX’s platform targets growers, agronomic advisors, and agribusiness customers with both a farmer‑facing app and enterprise tools/APIs (FarmLook) for dealers, food processors and supply‑chain partners[2][4].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: CropX’s strength is in turning soil‑level sensing into actionable, enterprise‑grade agronomy and supply‑chain reporting; its next growth will hinge on scaling enterprise integrations and demonstrating measurable water, input and yield benefits for large commercial customers[2][4].
CropX has raised $50.0M across 4 funding rounds. Most recently, it raised $30.0M Series C in April 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2023 | $30.0M Series C | Eric Olsen | AngelList Syndicator, MMC Ventures, OurCrowd, Andy Chung, Ben Kaminski, Errol Damelin, Yair Shamir, Vincent Vliebergh, Finistere Ventures, NTT Finance, Reinke Irrigation, Victrix |
| Jun 1, 2021 | $1.0M Venture Round | AngelList Syndicator, MMC Ventures, OurCrowd, Andy Chung, Ben Kaminski, Errol Damelin | |
| Aug 1, 2019 | $10.0M Series B | AngelList Syndicator, MMC Ventures, OurCrowd, Andy Chung, Ben Kaminski, Errol Damelin, Armada Investment, Finistere Ventures, Germin8 Ventures, GreenSoil Investments, Innovation Endeavors, Sumitomo, Tal Capital | |
| Jun 22, 2015 | $9.0M Series A | Arama Kukutai, GreenSoil Investments, Dror Berman |