CRM Holdings

CRM Holdings operates Givenly, an all-in-one platform that streamlines corporate gifting, employee recognition, and branded company stores. The platform provides a comprehensive suite of tools for automating recognition milestones, managing custom-branded merchandise without inventory, and facilitating direct digital gifting from a catalog of over 20,000 items and experiences. Its technical approach integrates with human capital information systems and offers global fulfillment capabilities, ensuring efficient and trackable engagement across an organization.

Mark Mancini founded the company, launching Givenly around 2015. His insight recognized the increasing need for businesses to systematically cultivate internal culture and external relationships through thoughtful and personalized gifting, while addressing the logistical challenges traditionally associated with such programs. Mancini aimed to centralize and simplify these complex processes into a single, user-friendly solution, removing the burden of manual coordination and inventory management for businesses.

The platform serves various business functions, including HR and People Operations, Marketing and Communications, Events, and administrative teams, assisting them in fostering stronger relationships and elevating brand presence. Givenly’s vision is to simplify corporate gifting, employee recognition, and brand management by providing a seamless, integrated system that empowers companies to build meaningful connections and reinforce their identity across all touchpoints, globally.