Crisp has raised $270.0M in total across 9 funding rounds.
Crisp's investors include 305 Ventures, FirstMark Capital, Section 32, Valia Ventures, What If Ventures, Andy Coravos, Yumin Choi, 7percent Ventures, Afore Capital, Andreessen Horowitz, Buckley Ventures, Caffeinated Capital.
Crisp is a technology company providing a collaborative commerce platform that connects retailers, distributors, and consumer packaged goods (CPG) brands through real-time data ingestion, analytics, and insights to optimize supply chains, reduce waste, and boost sales.[2][3][4][6] Founded in 2016 and based in Miami, Florida, it serves over 7,000 CPG brands and 200+ customers, covering 80% of top U.S. retailers with automated data from 40+ sources, integrated into tools like Excel, Tableau, Power BI, and Snowflake.[3][4][6] The platform tackles supply-demand mismatches in retail by enabling data sharing, inventory management, and EDI integration, driving growth via $35M Series B funding led by 3L Capital with FirstMark and others.[4]
Crisp was co-founded in 2016 by CEO Are Traasdahl, with a focus on simplifying supply chain complexity for CPG suppliers and distributors.[2][3] In 2019, it advanced through the acquisition of Clear Box Analytics—co-founded by Mark, a data visibility expert—which had grown globally over five years before integration in April 2025 to enhance CPG data innovation.[3] Early traction built on addressing retail data silos, leading to rapid adoption by top brands and expansion to real-time platforms, fueled by investor backing for its waste-reduction potential.[3][4]
(Note: Distinct from unrelated entities like CRiSP Inc., a 1990-founded software tools firm,[1] or Crisp.chat, an AI customer support platform.[5])
Crisp rides the wave of data-driven supply chain transformation in retail, where AI, real-time analytics, and collaborative platforms counter inefficiencies amid rising e-commerce, sustainability pressures, and food waste concerns.[2][3][6] Its timing aligns with post-2020 supply disruptions and CPG demands for visibility, positioning it against competitors like Vekia (AI forecasting) and Union Crate (automation) by emphasizing networked, multi-stakeholder data flow.[2] Market forces like regulatory pushes for zero-waste and retailer data portals favor Crisp's integrations, influencing the ecosystem by enabling precise decisions that scale profits and reduce global waste across industries.[3][6]
Crisp is poised for accelerated expansion post-Series B and Clear Box acquisition, potentially deepening API ecosystems and international reach to capture more of the $trillion CPG market.[3][4][6] Trends like AI-enhanced predictive analytics and zero-waste mandates will shape its path, evolving its influence from U.S. retail dominance to a global standard for collaborative commerce—turning data silos into revenue engines and solidifying its role as a supply chain game-changer.[2][3]
Crisp has raised $270.0M across 9 funding rounds. Most recently, it raised $17.0M Series B in September 2024.
