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§ Private Profile · Mexico City, Mexico
Financial technology company and regulated bank providing lending solutions for small and medium-sized enterprises in Mexico.
Key people at Credijusto.com.
Credijusto is a Mexico City, Mexico-based financial technology company that provides lending solutions, including asset-backed loans and equipment leases, to small and medium-sized enterprises. The firm has successfully lent over $2 billion to the Mexican SME market and originated more than $90 million in term loans. Operating with a workforce of 200 employees, the organization aims to serve a combined client base of 12,000 commercial businesses across the country. Credijusto has raised over $400 million in equity and debt financing from institutional investors such as Goldman Sachs, Credit Suisse, and Point72 Ventures. In addition to securing a $100 million credit facility, the firm acquired Banco Finterra and partnered with American Express to offer buy-now-pay-later corporate credit card services to its users. The company was founded in 2015 by David Poritz and Allan Apoj.
Key people at Credijusto.com.
Credijusto is a Mexico City-based fintech company founded in 2015 that builds an online lending platform providing credit, loans, and leasing to underserved small and medium-sized enterprises (SMEs) in Mexico.[1][2][4] It serves SMEs across sectors like manufacturing, travel, tourism, and agriculture by solving the $164 billion financing gap left by slow, traditional banks through faster, cheaper, data-driven credit focused on business health rather than personal credit history.[2][3][4] With 200 employees and $84 million in total funding, Credijusto has shown strong growth, including becoming the first Mexican fintech to acquire a bank (Banco Finterra in 2021), doubling its size and positioning it as a neobank leader for SMEs.[1][4] Note: Some sources indicate a rebrand to Covalto, emphasizing tech infrastructure for digital financial data underwriting.[7]
Credijusto was founded in 2015 by David Poritz and Allan Apoj (Co-CEO), who launched it as a tech-enabled disruptor in Mexico's SME lending market.[1][4] The idea emerged from recognizing banks' focus on large corporates, leaving SMEs underserved amid a massive credit gap; the duo built an online platform using data science, analytics, and alternative underwriting to deliver superior speed, pricing, and experience.[2][6] Early traction came via innovative models and backing from top investors like Goldman Sachs, Credit Suisse, Point72 Ventures, Kaszek, and QED Investors, with its latest round in 2019 and first impact investment that year.[1][2][4] A pivotal moment was the 2021 acquisition of Banco Finterra, making it Latin America's only SME-focused neobank and accelerating amid COVID-driven digital demand.[4]
Credijusto rides the fintech wave of financial inclusion in Latin America, addressing Mexico's $164B SME credit gap amid digital transformation and post-COVID demand for agile lending.[2][4] Timing aligns with banks' struggles to adapt, global fintech-bank acquisitions (e.g., for diversified offerings), and Mexico's role as the U.S.'s top trading partner, boosting cross-border needs.[4] It influences the ecosystem by pioneering SME neobanking, leveraging data analytics to reshape underwriting, and drawing impact capital (e.g., Calvert Impact, DFC) to underserved sectors like small business and agriculture.[2][7][8]
Credijusto (potentially as Covalto) is primed to dominate Mexico's SME fintech space, expanding via its bank acquisition into full-service neobanking, cross-border solutions, and data-powered products.[4][7] Trends like AI underwriting, EV/mobility financing (per recent Mexico ecosystem news), and U.S.-Mexico trade will shape growth, with potential for more funding or regional scaling.[3][4] Its influence may evolve from lender to ecosystem enabler, closing inclusion gaps and setting benchmarks for LATAM fintechs—building on its disruptive origins to lead the bank of the future.[1][2][7]
