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Creator.co has raised $690K across 1 funding round.
Key people at Creator.co.
Creator.co has raised $690K in total across 1 funding round.
Founded in 2016 by cofounder and CEO Vinod Varma, Creator.co is a comprehensive influencer marketing platform connecting creators with notable technology brands like Apple Watch, Fitbit, Garmin, and Samsung Gear. Operating from an undisclosed headquarters, the company facilitates product-for-content exchanges using a proprietary artificial intelligence system named London to manage creator discovery, campaign workflows, and performance tracking. The platform accommodates various operational needs by offering both self-serve software tools and fully managed services for complex enterprise marketing campaigns. Backed by investor Victory Square Technologies, the company officially launched in 2018 and has secured $1 million in total venture funding. Despite competing against rivals with over $109 million in combined capital, Creator.co achieved a top three ranking on the Influencer Marketing Hub in 2021 and continues developing new features to claim the number one spot.
Creator.co has raised $690K across 1 funding round. Most recently, it raised $690K Seed in March 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2020 | $690K Seed | — | LOI Venture, Long Journey Ventures, Techstars, DON Hutchison, Mark Cuban, Matt Mazzeo, Scott Banister | Announced |
Key people at Creator.co.
Creator.co has raised $690K in total across 1 funding round.
Creator.co's investors include LOI Venture, Long Journey Ventures, Techstars, Don Hutchison, Mark Cuban, Matt Mazzeo, Scott Banister.
Creator.co is a Vancouver-based technology company founded in 2016 that provides an AI-powered influencer marketing platform connecting brands with creators for campaigns, discovery, management, and performance tracking.[1][2][4] It serves brands and agencies of all sizes—from small businesses to enterprises like Walmart—solving the challenges of scaling authentic influencer collaborations amid limited marketing resources, with integrations for Shopify, TikTok Shop, affiliate networks (Impact, CJ, Awin, Rakuten), and analytics tools.[3][4][5] The platform has raised $1.18M in funding, maintains steady growth, and boasts high user satisfaction (99% 4-5 star ratings on G2), though its Mosaic Score recently dipped to -44 points.[1][4][5]
Creator.co originated in 2016 as an automated collaboration platform for brands and influencers, initially under the name Shop and Shout, rebranding to Creator.co in 2020 to capitalize on the emerging Creator Economy.[1][2][5] Founders targeted micro-influencers for smaller businesses when influencer marketing was dominated by big brands chasing celebrities like Kardashians, pioneering accessible tools for authentic content amid consumer trust in peer recommendations (92% preference over ads).[2][5] Early traction came from its marketplace model, evolving into a full end-to-end solution with AI discovery from a 400M+ creator database; it secured funding rounds, including a recent $30K unattributed raise about a year ago, and partnerships with major affiliate networks.[1][3][5]
Creator.co rides the Creator Economy wave, where influencer marketing converges with performance and affiliate models, fueled by consumer distrust of traditional ads and the rise of micro-influencers for authentic engagement.[2][5] Timing aligns with post-2020 platform maturation, as brands shift from big-reach deals to scalable, data-driven campaigns amid e-commerce growth (e.g., TikTok Shop integrations).[3][4][5] Market forces like AI advancements and affiliate partnerships (Rakuten, Impact) favor its model, enabling SMEs to compete with giants like Walmart; it influences the ecosystem by democratizing access, boosting UGC efficiency, and setting benchmarks for hybrid tech-human execution in a $21B+ influencer market.[1][3][5]
Creator.co's momentum positions it for expansion in AI-enhanced, performance-focused influencer tools, potentially adding enterprise features like white-labeling to capture high-touch programs while leveraging its SME stronghold.[3][5] Trends like UGC scaling, metaverse/NFT integrations (hinted in investor contexts), and deeper e-commerce ties will shape growth, with managed services differentiating amid commoditized platforms.[2][4] Its influence may evolve from pioneer to category leader, empowering more brands in an authentic-content-driven landscape—proving early bets on micro-influencers were prescient for today's Creator Economy.
